Innovate, Stimulate, Generate

Now in its fourth year, the Game Developers Conference Europe brings together game development professionals from Europe and further afield to share ideas and build the skills essential to creating the next generation of interactive entertainment.

GDCE is a unique dedicated environment for the European game developer community. In just three years it has grown to attract over 700 game designers, programmers, artists, producers and investors to share ideas and build lasting relationships.

The pace of change in the games industry is breathtaking. New platforms, new markets, new players and increasing demands on developers to produce an exceptional player experience present a crucial need to examine technical, production and business practice.

What are the issues facing developers with Hollywood-sized budgets and mega-team sized projects? How do you get to grips with the new platforms to start to plan your development approach? What are the challenges of online and mobile games development?

The key topics this year are:

• Managing the risk associated with bigger teams and multiple projects
• Delivering an ever more sophisticated AAA games experience in shorter time-scales
• Managing the tight deadlines of delivering games tied to film release
• Funding models: how they work, what they cost the developer and how they change the business model
• Developing for PSP and Xbox2
• Post-mortems on AAA games
• Tutorials on leading games software tools for new platforms

ATI at the GDCE 2004
ATI will be leading (4) speaker sessions at this years GDCE. With industry leading experts giving the talks, ATI will cover such topics as: Interactive GPU development tools and custom component creation and ATI hardware performance analysis using PIX. ATI will also give the GDCE attendees some incite to the the making of Ruby: "The Double Cross" . See how ATI's new digital mascot was created and injected into her leading roll in the short real-time 3D rendered movie "The Double Cross". For the first time at GDCE ATI will also talk about it's amazing Imageon 2300 technology and its ability to bring real 3D Gaming to handheld devices.

ATI Speaker Session Schedule

• “The Making of Ruby: The Double Cross”
  Speaker: Pedro Sander
  Session Date and Time: Sept. 1, 2004 – 12:20pm – 13:30pm
  
  
• Interactive GPU Development Tools and Custom Component Creation
  Speaker: Natasha Tatarchuk
  Session Date and Time: Sept. 2, 2004 – 15:30pm – 16:30pm
  
  
• Optimizing Handheld Games for ATI’s Imageon™ 2300
  Speaker: Claude Benoit
  Session Date and Time: Sept. 2, 2004 – 12:30pm – 13:30pm
  
  
• ATI Hardware Performance Analysis using PIX
  Speaker: Dave Horne
  Session Date and Time: Sept. 2, 2004 – 14:30pm – 15:30pm
  

 Learn more about the Game Developers' Conference Europe