Date: August 10-12, 2004
Location: Los Angeles Convention Center
Booth: 1101, South Hall
A new era in workstation graphics technology was showcased at
SIGGRAPH 2004, where ATI (Booth #1101, South Hall) presented
their FireGL Visualization Series of graphics accelerators as
part of a full program of presentations, tech talks and real-time
demonstrations. Presentations, giveaways, special guests and
striking appearances by
the heroine Ruby of ATI’s “Ruby: The Doublecross” ensured
that ATI had a dramatic impact on the 31st international conference
on computer graphics and interactive techniques.
Embracing PCI Express with FireGL
The top-to-bottom FireGL V7100, FireGL V5100, FireGL V3200 and
FireGL V3100 solutions were on full display for over 25,000
participants of this year's event in Los Angeles, showcasing
the power of the first workstation solutions to feature a native
implementation of PCI Express® graphics - the new industry
standard. These powerful,
professional workstation solutions take advantage of 16 lanes
of high bandwidth serial connection to bring real-time, true
cinematic quality rendering of complex geometry to animators,
visual effects artists, mechanical designers and engineers. In
its tradition of industry innovation, ATI also unleashed the
power of the FireGL X3 256, the latest and most powerful graphics
accelerator that supports the existing AGP standard.
“Ruby: The Doublecross”
Digital artists, engineers, decision makers and game developers
were immediately greeted by an oversized poster of Ruby, the
heroine of ATI’s digital feature “Ruby: The Doublecross” upon
entering the exhibition hall. Visitors were treated to the
short feature “Ruby: The Doublecross” at the ATI
booth, rendered in real-time with the power of ATI's FireGL
Visualization Series graphics accelerators. A closer look at
Ruby’s cinematic quality adventures was provided by her
creators at RhinoFX, who gave presentations about the making
of “Ruby: The Doublecross” at the ATI booth as
well as in a well attended Tech Talk.
Big News From the ATI Stage
With a full slate of presentations that spanned the three-day
Exhibition, ATI featured special appearances by members of
Softimage, Discreet, Alias, Apple, Bunkspeed, and many more
in front of enthusiastic crowds. ATI also hosted a Siggraph
Sweepstakes, giving away a FireGL Workstation Graphics Accelerator
each day, in a draw that
gathered some of the largest crowds throughout the conference.
Among the announcements revealed at the ATI stage included the
unprecedented integration of ATI hardware shading technology
(aka the Ashli code) into Discreet’s upcoming 3ds max 7,
as well as the ability of ATI technology to provide the ultimate
experience with Motion,
Apple’s brand new package for real-time, motion graphics
design.
Power Presentations at the ATI Booth
Siggraph guests who were eager to get up close and personal with
leading packages for DCC, CAD and Visualization markets were
not disappointed by a stellar line-up at the ATI booth. SGI,
Rtzen, AI Implant, Alias, Softimage, Discreet, Side Effects
Software, Silicon Color, OfficeFX were among the presenters
who provided one-on-one
demonstrations that leveraged the power ATI’s FireGL Visualization
Series on workstations and laptops for real-time rendering and
power visualization.
In addition to an oversized presence on the Exhibition Floor,
ATI members, partners and guests took part in a number of other
event highlights including:
Computer Animation Festival
From technology to treason, ATI proudly presents the screening
of its own real-time 3D
animation: "Ruby:
The DoubleCross".
- Exhibitor Tech Talks
Two ATI-led discussions shed light on the power
and potential of professional digital content creation:-
- Technical Sketches
From real-time rendering opportunities to
particle engines and algorithms, these four sketches highlight
recent innovations
and discoveries for developers and practitioners:
- Courses
- Real-Time Shading
This full day course takes a closer look at today's possibilities
of real-time, procedural
shading, in practical terms for today's practitioners
and software developers.
- Streaming Video Presentations
