Press Release
- Archives 2000
ATI and
Toshiba together enable the next-generation of High-Resolution
TFT LCD display technology to the notebook market
ATI's
RAGE Mobility 128™ and RAGE 128 PRO™ help drive
Toshiba's new high resolution (1600x1200) TFT LCD display
to bring more than 30 percent higher image resolution density
than available in today's high-end notebooks and CRT monitors.
Feb.
14, 2000
Intel Developer
Forum, Palm Springs, Calif. - ATI Technologies Inc. (TSE:ATY,
NASDAQ:ATYT) announced today that it is collaborating with Toshiba
Corporation to enable its 15-inch high-resolution (1600x1200
pixels) Thin Film Transistor (TFT) Liquid Crystal Display (LCD)
to be adopted in the next-generation notebook marketplace. ATI's
RAGE Mobility 128™ graphics controller supports up to 1600x1200
pixel resolution, thus enabling the adoption of Toshiba's LCD
by notebook vendors and their OEMs. ATI's chips can also enable
future applications in the desktop LCD monitor and Internet
appliance markets.
ATI's RAGE Mobility 128 graphics controller will be demonstrated
in conjunction with Toshiba's prototype 15-inch UXGA TFT LCD
at the Intel Developer's Forum, held in Palm Springs, Calif.
from Feb. 15 through Feb. 17. The collaboration between the
two companies initially will help enable 1600x1200 pixel display
resolution in the notebook marketplace.
"We are pleased to collaborate with ATI to enable high-resolution
LCDs to the notebook marketplace," said Sakae Arai, chief technology
executive for Toshiba's Display Devices and Components Company.
"ATI's RAGE Mobility 128 graphics controller is the first available
notebook graphics chip currently in the market that can directly
drive our 15-inch UXGA TFT LCD intended for the notebook industry."
"This is yet another important milestone in Toshiba's efforts
to broaden the adoption of higher-resolution TFT LCDs in the
notebook industry and other product segments," added Mr. Steve
Vrablik, business development director, LCDs for Toshiba America
Electronic Components, Inc.
"We are very pleased to collaborate with Toshiba Corp. by introducing
this new graphics technology to the notebook marketplace. The
ability to provide very high UXGA resolution represents a technology
breakthrough that has not been possible before with traditional
notebook displays," said Bill Henry, director of Mobile Component
Marketing for ATI. "ATI's expertise in graphics and LCD driver
technologies combined with Toshiba's innovative display technologies
will allow us to deliver powerful visual solutions beyond the
notebook market to desktop, Internet appliances and other mobile
applications."
Users are demanding more display functionality from their
notebooks
The notebook market continues to grow at about 17 percent a
year, well above the growth of the high-end desktop market.
As the notebook becomes the primary computer for many individuals,
users are demanding higher quality visual displays. ATI, the
number one graphics vendor in both the notebook and desktop
market, is working with Toshiba to pave the way to supply the
highest resolution displays possible; making the notebook the
ultimate desktop replacement.
TFT LCDs will continue their penetration into such traditional
CRT-based applications as financial trading floors, retail POS
and kiosks, call centers, CAD/CAM, desktop publishing, and medical
markets. Furthermore, TFT LCDs are enabling new applications
such as Internet appliances, webPADsª, electronic books and
photo viewers. The trend in all of these categories is towards
higher resolution displays offering photo- and life-like image
quality.
ATI's demonstration at the Intel Developers Forum will feature
a low-temperature poly-Silicon Toshiba 15-inch UXGA TFT LCD
prototype, first introduced in October, 1999, which is still
under development. ATI's RAGE Mobility 128 controller will drive
this demonstration, and it is suitable for notebook applications,
whereas the RAGE 128 PRO controller is suitable for desktop
applications. The 15-inch UXGA TFT LCD uses a 2-channel LVDS
interface and features a pixel pitch of 0.19 millimeter (mm),
corresponding to a display resolution density of 133 pixels-per-inch
(ppi). At 133ppi, this resolution density is far greater than
LCDs typically found in the notebook marketplace today, which
generally range from 80- to 100ppi. This resolution density
is also far greater than the resolutions typically found in
the high-end CRT monitor marketplace. ATI's two controllers
will enable high-resolution applications in both market segments.
About Toshiba Corporation
Toshiba Corporation is a leader in information and communications
systems, electronic components, consumer products, and power
systems. The company's integration of these wide-ranging capabilities
assures its position as an innovator in advanced components,
products, and systems. Toshiba has 198,000 employees worldwide,
and annual sales of over US$40 billion. Toshiba's Semiconductor
Company is one of the world's leading manufacturers and suppliers
of semiconductor products, with the most advanced process and
embedded technologies, including memories, ASICs, and microprocessors,
in addition to discrete and bipolar components. For more information,
please visit Toshiba's website at
www.toshiba/com/taec
Copyright
© ATI Technologies Inc., 2000. All company and/or product
names are trademarks and/or registered trademarks of their respective
manufacturers. Features, pricing, availability and specifications
are subject to change without notice.
Company Profile
ATI Technologies Inc., the world's largest
supplier of 3D graphics and multimedia technology, designs,
manufactures and markets innovative and award-winning multimedia
solutions and graphics components for the personal computer,
set-top box and consumer electronics appliance markets. An
ISO 9002 company, ATI is the world's leading supplier of video
and 2D/3D graphics accelerators to OEM and retail customers.
Founded in 1985, ATI employs more than 1,700 people at headquarters
in Thornhill, Ontario, and in offices in the United States,
Germany, France, the United Kingdom, Ireland, Barbados, Malaysia,
Japan and Hong Kong. ATI is a public company whose shares
trade on the Toronto Stock Exchange and NASDAQ.
Contact Information
For other ATI news releases visit our web site
at www.ati.com.