Press Release
- Archives 2000
ATI to support Microsoft's new DirectX VA API across the entire line of current ATI products
Open programming interface will expand the market for ATI video acceleration hardware and software products
November 6, 2000
Toronto, Ontario, Canada - ATI Technologies Inc. (TSE: ATY, NASDAQ: ATYT) today announced that support for Microsoft Corp.'s new DirectX Video Acceleration Application Programming Interface (DirectX VA) will be available across ATI's entire current product line of graphics chips, mobile components and graphics, video and multimedia accelerator boards.
The DirectX VA will open up the video-on-the-PC market significantly, as software developers can now write programs for DirectX VA instead of having to write for the specific API of each graphics/video card vendor. DirectX VA, the equivalent of the Microsoft Direct3D API for games, provides DVD and MPEG software decoder vendors with an open programming interface for the MPEG hardware acceleration that is integrated into ASICs, such as ATI's Radeon® chip.
"Microsoft DirectX VA will do for video on the PC what Direct3D did for games. It is a vital component of Microsoft TV Technologies, bringing broadcast reception capabilities to PCs and PC based entertainment appliances. As ATI is the leading provider of video acceleration solutions with our multimedia products, we look forward to the growth in this segment that will occur as a result of the DirectX VA standardized API," said David Cummings, Group Product Manager, Multimedia Software, ATI
ATI is the only mainstream mobile and desktop chip supplier to integrate iDCT, Motion Compensation, and subpicture into its ASICs. As such, ATI's implementation of DirectX VA will open up its iDCT, Motion Compensation, and subpicture technology to software MPEG decoder developers, ensuring that ATI products will be the leading products on the market, with a wide array of software MPEG decoder products.
"ATI has many years of experience in providing leading-edge MPEG acceleration as part of its graphics accelerators," said Dave Marsh, technical evangelist, Microsoft TV & Video. "Because ATI incorporates iDCT in addition to Motion Compensation, they were able to provide valuable feedback during the development of DirectX VA. We are very happy with the way DirectX VA is performing on ATI graphics chips."
ATI is now working with leading software vendors to ensure they can produce fully optimized and timely solutions for both OEM and retail markets. ATI will support DirectX VA on RAGE Mobility™, Mobility™ 128 and the next generation of Mobility chips, as well as RAGE™ 128, RAGE™ 128 PRO and Radeon desktop graphics chips.
Independent software vendors can download the DX-VA specification at
http://www.microsoft.com/hwdev/DirectX_VA/
Copyright 2000 ATI Technologies Inc. All rights reserved. RAGE Mobility, Mobility 128, RAGE 128, RAGE 128 Pro and Radeon are trademarks and/or registered trademarks of ATI Technologies Inc. All other companies and product names are trademarks and/or registered trademarks of their respective companies. Features, pricing, availability and specifications are subject to change without notice
Corporate Profile
ATI Technologies Inc., the world's largest
supplier of 3D graphics and multimedia technology, designs,
manufactures and markets innovative and award-winning multimedia
solutions and graphics components for the personal computer,
set-top box and consumer electronics appliance markets. An
ISO 9002 company, ATI is the world's leading supplier of video
and 2D/3D graphics accelerators to OEM and retail customers.
Founded in 1985, ATI employs more than 1,700 people at headquarters
in Thornhill, Ontario, and in offices in the United States,
Germany, France, the United Kingdom, Ireland, Barbados, Malaysia,
Japan and Hong Kong. ATI is a public company whose shares
trade on the Toronto Stock Exchange and NASDAQ.
Contact Information
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