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    Press Release - Archives 2001

    ATI receives Peak Performer™ Award at recent international System Builder Summit™

    Monday March 19, 2001

    MARKHAM, Ontario – ATI Technologies Inc. (TSE:ATY, NASDAQ:ATYT), a world leader in the supply of graphics, video and multimedia solutions, announced today that it has received the coveted Peak Performer™ award in the Best System Builder Program category at the most recent System Builder Summit™ in Orlando, Florida.

    ATI was selected from more than 100 vendor corporations from the United States and Canada. The Company was identified as having the most targeted and comprehensive system builder strategy in support of its Radeon VE product.

    Vendor nominees and winners were selected based on confidential surveys completed by system builders during the Summit, and based on presentations given during the event.

    “We at ATI pride ourselves on the strength of our relationships with the system builder community – and this recognition confirms that our channel initiatives are valued,” said Tom Ward, Vice President, Distribution Sales, ATI Technologies Inc. “Retail customer and system builder acceptance of Radeon VE over the last month has been excellent, supporting our contention that we have a strong product and a strong marketing program in support of that product.”

    “We like to do business with ATI because they are a total solution provider, in that they design, build and support their products by guaranteeing quality components, manufacturing, WHQL and technical support,” said Mike Daher, President, Go Microsystems. “Other board makers sell a branded technology on an unbranded board, whereas ATI sells a branded product and takes responsibility for it from top-to-bottom.”


     


    Organizational Backgrounds

    System Builder Summit™ is a semi-annual event produced by Vision Events, a Gartner, Inc. company based in Bedford, New Hampshire. System Builder Summit Fall 2001 takes place September 23 – 26, and brings regional market leaders in the system builder channel from North America and Latin America to San Diego, California, to meet with technology vendors, international distributors, and service providers. For more information, visit http://www.systembuildersummit.com or call (503) 675-3550. Vision Events produces business events that bring together the leading computer channel vendors and resellers face-to-face in private boardroom appointments with the focus of increasing sales and building relationships. For more information, visit with web site at http://www.visionevents.com or call (603) 577-9856.

    Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, set-top box, e-appliance and game console markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).


    Contact Information

    For further information, please visit our Web site at http://www.ati.com or contact:

    John B. Challinor II APR
    Director, Public Relations
    ATI Technologies Inc.
    (905) 882-8815
    jchallin@ati.com

    Bill Booth
    Technology Event Management
    (503) 675-3550
    bbooth@technologyevents.com

    Anne Ferguson
    Senior Counsellor
    Benchmark Porter Novelli
    (416) 422-7154
    aferguson@bmporternovelli.com

    Judy Grillo
    Cricket Communications, Inc.
    (954) 724-5323
    cricketcomm@aol.com

     
     

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