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    Press Release - Archives 2001

    ATI announces Radeon® VE Mac Edition

    Single graphics card delivers multi-monitor support to the mainstream Macintosh market

    Wednesday, July 18, 2001

    Press Releases 2001 Wednesday, July 18, 2001 ATI announces Radeon® VE Mac Edition Single graphics card delivers multi-monitor support to the mainstream Macintosh market MARKHAM, Ontario – ATI Technologies Inc. (TSE: ATY, NASDAQ: ATYT), a world leader in the supply of graphics, video and multimedia solutions, today announced availability of the Radeon® VE Mac Edition graphics card for Apple users.

    Based on ATI’s highly integrated, cost-effective and award-winning Radeon VE chip, Radeon VE Mac Edition is specifically designed to provide dual-display capability, enabling any combination of VGA (video graphics array), DVI (digital visual interface) and TV.

    Featuring 32MB (megabytes) of DDR (double data rate) memory and ATI’s patented HyperZ™ technology, Radeon VE Mac Edition delivers excellent 2D and 3D performance. Additional ATI features such as Video Immersion™ and support of industry standards like OpenGL® and QuickTime®, ensure that the Radeon VE Mac Edition delivers excellent value for its price range, and meets the needs of the mainstream PCI Mac market.

    "With this announcement, ATI has delivered the award-winning Radeon VE technology to the Apple space, bringing single-card dual-display support to the mainstream Mac market and broadening the spectrum of ATI offerings optimized for Macs," said Jewelle Schiedel-Webb, Director, Desktop Marketing, ATI Technologies Inc. "The powerful 3D performance and flexible dual-display support that characterizes Radeon VE Mac Edition make this an excellent graphics hardware choice for Mac users who are looking for proven and reliable technology.”

    Multi-monitor Support
    Radeon VE Mac Edition’s support for dual independent displays allows users to set their system up with two CRT's (cathode ray tubes, or analog monitors) or a CRT and DFP (digital flat panel monitor) or a DFP and a TV. This multi-monitor capability increases productivity by doubling screen space, making multitasking easier. Users can read email on one screen while working on a spreadsheet on the other or reference the Internet on one screen while writing an essay on the other. Multi-monitor capability can take advantage of extra, unused monitors that can be found in many homes, essentially doubling screen space without having to purchase a new, larger monitor or an additional video card

    Ideal for work or play
    Radeon VE Mac Edition is ideal for mainstream Mac users, both at work and at home. For the corporate market, Radeon VE Mac Edition features solid 2D capabilities. For the home, Radeon VE Mac Edition delivers solid 3D performance, integrated TV out and ATI’s Video Immersion technology for industry-leading video playback. Radeon VE Mac Edition supports both Mac OS 9.x and OS X.

    Price and availability
    Radeon VE Mac Edition, with connectors for traditional CRT monitors, flat panel displays and TV out, features 32 MB of DDR memory and multi-monitor support. Boards will ship in September 2001 and will have a MSRP of (US) $129.


     


    Company Background

    Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for the personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

    Contact Information

    For media or industry analyst support, please visit our Web site at http://www.ati.com or contact:

    Patricia Macdonald, Public Relations Manager, Desktop, ATI Technologies Inc.,
    at (905) 882-2600 Ext. 8809 or pmacdona@ati.com

    Derek Baker, Counsellor, BenchMark Porter Novelli
    at (416) 422-7158 or dbaker@bmporternovelli.com

    John B. Challinor II APR, Director, Public Relations, ATI Technologies Inc.,
    at (905) 882-2600 Ext. 8815 or jchallin@ati.com

    Anne Ferguson, Senior Counsellor, BenchMark Porter Novelli,
    at (416) 422-7154 or aferguson@bmporternovelli.com


    For investor relations support, please contact:

    Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
    at (905) 882-2600, Ext. 2631 or jcraig@ati.com

     
     

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