Press Release
- Archives 2001
ATI introduces Mobility™ Radeon® 7500
World's fastest mobile graphics processor also significantly extends notebook battery life
Monday, August 27, 2001
MARKHAM, Ontario -
ATI Technologies Inc. (TSE:ATY, NASDAQ:ATYT), the world's number one notebook graphics vendor, today unveiled the Mobility™ Radeon® 7500, ATI's next-generation mobile graphics processor and the most powerful, feature-rich mobile solution in the world.
The Mobility Radeon 7500 delivers almost twice the performance of its nearest competitor on a range of industry standard benchmark tests, according to a study by Inquest Market Research . Mobility Radeon 7500 is also the first mobile GPU (graphics processor unit) to support 128-bit DDR (double data rate) memory - double the current standard and, therefore, dramatically raising the bar for notebook 3D performance.
When operated in power-saving mode using ATI's ground-breaking PowerPlay™ voltage and frequency scaling technology, the new chip consumes less than half a watt in a light usage scenario. ATI's unique PowerPlay technology, which further refines ATI's industry-leading power management technology, produces the lowest power consumption levels in typical 2D, 3D and DVD (digital versatile disc) modes. For example, PowerPlay extends DVD playback on battery power by up to 25 percent, enabling, for example, full playback of feature-length movies. PowerPlay modulates clock speeds and voltage settings automatically when users switch between AC (alternating current) and battery operation, and includes the option of user-selectable voltage/frequency scaling, which allows for maximum-performance even when running off battery power.
"The Mobility Radeon 7500 is an unprecedented leap forward in mobile graphics performance, video features and power saving technology," said Phil Eisler, Vice President and General Manager, Mobile and Integrated Business Unit, ATI Technologies Inc. "With ATI's PowerPlay technology, notebook users with the Mobility Radeon 7500 will now be able to enjoy extended battery life when watching DVDs, playing 3D games or working in Microsoft Office."
Mobility Radeon 7500 also extends ATI's leadership in integrating key mobile features and components directly into the graphics processor. This saves ATI's OEM (original equipment manufacturer) customers vital motherboard space, while reducing power consumption and cost, contributing to thinner and lighter designs with the highest available performance. Mobility Radeon 7500 incorporates an integrated TV-out encoder, TMDS (transmission minimized differential signaling) transmitter for connection of DVI (digital video interface) flat panels, iDCT (inverse discrete cosine transform) and motion compensation as well as spread spectrum. Mobility Radeon 7500 is available with up to 32MB integrated memory of 64MB external DDR memory.
"We are entering the next generation of mobile GPUs, and ATI's Mobility Radeon 7500 delivers a performance and feature set that put it in a class by itself," said Bert McComas, Inquest Market Research. "The Mobility Radeon 7500 packs serious desktop punch into a mobile configuration."
The Mobility Radeon 7500 offers video feature enhancements never before seen on a mobile processor, including adaptive per-pixel de-interlacing technology, which dramatically improves vertical resolution and eliminates twitter and feathering artifacts during DVD playback. It also incorporates the following advanced feature set:
- Hydravision™, which affords the Mobility Radeon 7500 the most advanced multi-monitor management software in the industry. Hydravision allows users to define up to nine multi-monitor configurations. Work can be spread across the entire workspace or applications can be configured to one monitor or the other. Favorite features can be assigned hot keys for instant access;
- Charisma Engine™, which combines the industry's fastest geometry engines with revolutionary techniques for bringing 3D characters to life. The geometry engine supports full transformation, clipping and lighting at 40 million triangles per second processing capability. Charisma Engine supports cutting-edge character animation features such as advanced vertex skinning and key frame interpolation;
- Pixel Tapestry™, which combines the industry's fastest rendering engines with an unprecedented set of 3D special effects. The chip's ability to process up to three textures concurrently means unsurpassed performance in accelerating the coming wave of multi-textured game content. Because of its rendering capability, Mobility Radeon 7500 enables full performance in 32-bit color, making 16-bit color obsolete; and
- Video Immersion™, which advances ATI's historic leadership in digital video with such features as on-chip motion compensation, iDCT and adaptive de-interlacing. The Radeon 7500 incorporates advanced video technology inherited from ATI's video-oriented set-top box and consumer electronics products. Mobility Radeon 7500 is capable of decoding and displaying MPEG-2 content in all HDTV (high definition television) formats, including 1280 X 720 pixels progressive and 1920 X 1080 pixels interlaced.
- HyperZ™ technology, which boosts effective memory bandwidth by 20 percent. As a result, the Mobility Radeon 7500 can access up to 8.8GB/sec (gigabytes per second) of effective memory bandwidth. With memory bandwidth increasingly becoming the largest barrier to performance in today and tomorrow's most advanced applications, the combination of HYPERZ and high speed DDR memory is crucial to realizing the full potential of the graphics processor.
Copyright
2001 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their respective
owners. Features, pricing, availability and specifications are
subject to change without notice.
Company Background
Founded in 1985, ATI Technologies Inc. is a
world leader in the supply of graphics, video and multimedia
solutions for personal computer and Mac platforms. The pioneer,
innovator and market leader in the graphics industry, ATI
provides cutting-edge technologies for the PC, workstation,
set-top box, game console and other consumer appliances markets.
The Company has more than 1,900 employees supporting customers
from its headquarters in Markham, Ontario, Canada, as well
as from offices in Barbados, France, Germany, Hong Kong, Ireland,
Japan, Malaysia, the United Kingdom and the United States.
ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock
Exchange (ATY).
Contact Information
For media or industry analyst support, please
visit our Web site at http://www.ati.com
or contact:
Chris Hook
Public Relations Manager
Mobility
(905) 882-2600, Ext. 8477
chook@ati.com
Marylynn Miller
Counsellor
BenchMark Porter Novelli
(416) 422-7190
mmiller@bmporternovelli.com
John B. Challinor II APR
Director
Public Relations
ATI Technologies Inc.
(905) 882-8815
jchallin@ati.com
Anne Ferguson
Senior Counsellor
BenchMark Porter Novelli
(416) 422-7154
aferguson@bmporternovelli.com
For investor relations support, please contact:
Janet Craig
Director
Investor Relations
ATI Technologies Inc.
(905) 882-2600, Ext. 2631
jcraig@ati.com
