Press Release - Archives 2001

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MARKHAM, Ontario – ATI Technologies Inc. (TSE:ATY, NASDAQ:ATYT), a world leader in the supply of graphics, video and multimedia solutions, today unveiled the new All-in-Wonder® Radeon® 8500DV, the world’s most advanced¹ multimedia graphics board and the latest addition to the award-winning, marketshare-leading All-in-Wonder family.

With a manufacturer’s suggested list price of under (US) $500 and available in retail stores worldwide later this Fall, All-in-Wonder Radeon 8500DV delivers an unrivaled home theater experience for desktop personal computers.

“The All-in-Wonder Radeon 8500DV will satisfy user requirements for more features and more power -- and it will complement the very successful All-in-Wonder Radeon, which continues to win industry accolades and lead the North American retail market in terms of customer acceptance,” said Godfrey Cheng, Director of Marketing, Multimedia Products, ATI Technologies Inc. “One highly requested customer feature is the RF (radio frequency) remote control, which is now included to further enhance the home theater experience.”

“Research shows that customers often have their TV in a different room than their All-in-Wonder equipped PC,” explained Blair Birmingham, Group Product Manager, TV PC Multimedia Products, ATI Technologies Inc. “ Using the RF remote control allows the All-in-Wonder Radeon 8500DV user to control the PC TV functionality from the couch in front of their TV, even when the PC is in another room.”

All-in-Wonder Radeon 8500DV is the first in ATI’s family of video cards to provide IEEE 1394 standard DV (digital video) connection, giving digital video enthusiasts the ability to connect digital camcorders and other IEEE 1394 devices.

“ATI is evolving the PC platform by delivering the IEEE 1394 standard with All-in-Wonder Radeon 8500DV,” said David Fair, Extended PC Technologies Initiative Manager, Intel Corporation. “Using the best Intel-endorsed technologies, All-in-Wonder remains a popular multimedia solution for consumers.”

All-in-Wonder Radeon 8500DV enhances the home entertainment PC experience by including popular features such as TV-on-Demand™ Timeshifting, enabling viewers to pause live TV or create instant replays, and Gemstar-TV Guide’s GUIDE Plus+™ system, an interactive program guide (North America only), to view and search TV listings by category, actor/performer, or date – all the benefits of a Personal Video Recorder without the monthly fees; “ATI continues the TV on PC revolution with the inclusion of Gemstar-TV Guide’s GUIDE Plus+ system,” said Mike Jeffress, Vice President of Business Development, Gemstar-TV Guide International, Inc. “Our vision is for the GUIDE Plus+ IPG to be incorporated in a wide variety of devices – on TV, on-line and on the desktop. The GUIDE Plus+ system truly enhances the All-in-Wonder 8500DV experience for home theater and TV enthusiasts.”

Other All-in-Wonder Radeon 8500DV features include:

• Revolutionary all-in-one 3D, TV and video experience;
• Radeon® 8500 GPU (graphics processor unit) and 64MB (megabyte) DDR (double data rate) memory for most advanced 3D graphics on the market;
• Stereo TV-tuner with 125 channels;
• Analog and digital video capture and editing;
• Remote control via RF (radio frequency) for quick and easy access to all the cool TV, video, DVD (digital versatile disk) and gaming features of All-in-Wonder Radeon 8500DV from any room in the house (requires USB (universal serial bus));
• Enhanced TV-on-Demand™ Personal Video Recorder (PVR) for instant replays, pause live TV or record live broadcasts for later viewing;
• Component output (also known as YPrPb) to connect to Digital TVs;
• Teletext support in Europe;
• DVD video playback with Dolby® AC-3 digital audio;
• First multimedia graphics board to fully support Microsoft’s new DirectX 8.1 specification, an integral part of the new Microsoft Windows® XP operating system, due to ship later this Fall;
• Full version multimedia creation, entertainment and video editing software, and backed by quality customer support from ATI, All-in-Wonder Radeon 8500DV and support for Windows® Me, Windows XP, and Windows® 2000.

¹ See All-in-Wonder Radeon 8500DV Backgrounder at /products/radeon8500/aiwradeon8500dv

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Company Background

Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for the personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, workstation, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Contact Information

For media or industry analyst support, please visit our Web site at http://www.ati.com or contact:

John Swinimer
Public Relations Manager
Consumer Products
ATI Technologies Inc.
(905) 882-2600 x 8456
jswinime@ati.com

John B. Challinor II APR
Director
Public Relations
ATI Technologies Inc.
(905) 882-2600, Ext. 8815
jchallin@ati.com

Pedro Cabezuelo
Counsellor
Benchmark Porter Novelli
(416) 422-7164
pcabezuelo@bmporternovelli.com

Anne Ferguson
Senior Counsellor
Benchmark Porter Novelli
(416) 422-7154
aferguson@bmporternovelli.com

For investor relations support, please contact:

Janet Craig
Director
Investor Relations
ATI Technologies Inc.
(905) 882-2600, Ext. 2631
jcraig@ati.com