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    Press Release - Archives 2001

    All current ATI graphics boards Windows XP-ready

    ATI technology enhances Windows XP multimedia and productivity benefits

    Tuesday October 2, 2001

    MARKHAM, Ontario – ATI Technologies Inc. (TSE:ATY, NASDAQ: ATYT), a world leader in the supply of graphics, video and multimedia solutions, announced today that its current line of desktop and multimedia graphics boards will support Microsoft’s new Windows XP operating system, available on October 25.

    All ATI desktop and multimedia products based on the following technologies are certified as Windows XP-optimized:
    • Radeon® 8500
    • Radeon® 7500
    • Radeon® 7200
    • Radeon® 7000
    • Radeon®
    • Radeon® VE
    • RAGE™ 128 Pro
    • RAGE™ 128
    Customers who own an existing ATI graphics board or are about to buy a new ATI product, and then purchase Windows XP on or after October 25, 2001, will be able to download Windows XP drivers from http://www.ati.com and immediately enjoy the benefits an XP-enabled ATI graphics board will provide. For a complete list of products visit www.ati.com.

    “The significant digital media, Internet communications and personal productivity advances associated with Windows XP will be further enhanced by ATI desktop and multimedia graphics technologies that are XP-ready,” said Jewelle Schiedel-Webb, Director, Desktop Marketing, ATI Technologies Inc. “Windows XP extends the personal computing experience by uniting PCs, devices and services – ATI graphics products further enhance the visual experience associated with those benefits.”

    “We’re pleased that ATI is enhancing the Windows XP experience for users by making all of their current products XP-ready,” says Charmaine Gravning, Windows XP Product Manager at Microsoft. “The combination of Windows XP and ATI’s Windows XP-ready products will elevate users’ visual experience with digital movies, digital video and digital photography.”

    The Windows XP drivers, which will be available for download from www.ati.com website and that will be included with ATI products shipped after October 25, will conform to the strict standards Microsoft has set for products designed for Windows XP, ensuring users have the best visual experience possible.


     


    Company Background

    Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for the personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, workstation, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).


    Contact Information

    For media or industry analyst support, please visit our Web site at http://www.ati.com or contact:

    Patricia Macdonald
    Public Relations Manager, Desktop
    ATI Technologies Inc.
    (905) 882-2600 Ext. 8809
    pmacdona@ati.com

    Derek Baker
    Counsellor
    BenchMark Porter Novelli
    (416) 422-7158
    dbaker@bmporternovelli.com

    John B. Challinor II APR
    Director
    Public Relations
    ATI Technologies Inc.
    (905) 882-2600, Ext. 8815
    jchallin@ati.com

    Anne Ferguson
    Senior Counsellor
    Benchmark Porter Novelli
    (416) 422-7154
    aferguson@bmporternovelli.com

    For investor relations support, please contact:

    Janet Craig
    Director
    Investor Relations
    ATI Technologies Inc.
    (905) 882-2600, Ext. 2631
    jcraig@ati.com

     
     

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