Press Release
- 2002
ATI launches Radeon® 9700, establishing a new foundation
for the future of graphics
Radeon 9700 delivers double the performance
of any product currently on the market
Thursday, July 18, 2002
MARKHAM, ON - ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT)
today introduced the Radeon 9700 Visual Processing Unit
(GPU). ATI's groundbreaking new chip boasts many industry
firsts and revolutionizes the graphics industry with features
including eight parallel rendering pipelines, complete Microsoft®
DirectX® 9 support, AGP 8X support and a fully programmable
floating point architecture, leading the industry into a new
era of cinematic-quality real time graphics.
"The Radeon 9700, with its full floating point architecture,
represents the most radical change in computer graphics since
the industry adoption of textures in 1990," said Dr.
Jon Peddie, President of Jon Peddie Research, the leading
analyst firm in graphics and multimedia. "The Radeon
9700 has the unique ability to run the equations of physics
that accurately represent the visual experience rather than
having to approximate them with techniques like multi-texturing.
Beginning with the Radeon 9700, cinematic-quality rendering
moves from the off-line software emulation environment into
the real time world of the visual processor."
"Any company that wants to compete in the high end will
have to follow in our footsteps," said Rick Bergman,
Senior Vice President, Marketing and General Manager, Desktop,
ATI Technologies Inc. "The Radeon 9700 revolutionizes
the visual experience and establishes a foundation for the
future. It is the only choice for users craving the ultimate
gaming experience this holiday season."
"ATI's Radeon 9700 takes the next step in graphics technology,
bringing us one step closer to realizing real time movie quality
graphics in games," said Michael Heilemann, Vice President
and Chief Technology Officer, Fox Interactive. "With
hardware support for version 2.0 pixel and vertex shaders,
it allows us much more freedom to create graphical effects
with unparalleled performance."
Winning architecture for unheard-of performance
The Radeon 9700 has a completely revolutionary architecture
focusing on performance, precision and programmability. Its
eight parallel rendering pipelines provide the brute force
to process over 2.5 billion pixels per second. Four parallel
geometry engines process greater than 300 million transformed
and lit polygons per second. The performance of this new architecture
is staggering, doubling the performance of anything on the
market today. In addition, HyperZ III reduces overdraw
by detecting and discarding hidden pixels and reduces memory
bandwidth consumption by over 50 per cent. The Radeon 9700
incorporates a new high-performance 256-bit DDR memory interface,
providing over 20 GB/second of graphics memory bandwidth.
The Radeon 9700 is the first to fully support the AGP 8X
specification, allowing increased volumes of texture and vertex
data to be transferred quickly. The AGP 8X interface was designed
to double the graphics processing bandwidth over today's current
AGP 4X and the Radeon 9700 has been selected as the validation
platform for many motherboard chipset manufacturers. ATI's
commitment to AGP 8X ensures that the Radeon 9700 is at the
forefront of the latest advancements in chipset technology.
The Radeon 9700 is the first architecture developed by ATI's
west coast development team, which includes the former ArtX
team, known for developing the graphics for the NINTENDO GAMECUBE.
Cinematic effects and incredible photo-realism
The Radeon 9700 brings users a movie-quality experience on
their computer. With SmartShader 2.0 and floating point
precision, the Radeon 9700 is the first graphics architecture
to fully support Microsoft's DirectX 9. The implementation
supports up to 16 textures per rendering pass with Pixel Shaders
2.0 and vertex programs of up to 1,024 instructions with flow
control. This architecture enables users to run complex cinematic-quality
shader programs in real time for truly realistic effects.
SmoothVision 2.0 incorporates a new, state-of-the-art,
full-scene anti-aliasing implementation for unprecedented
performance at even the highest quality anti-aliasing modes.
Also included in SmoothVision 2.0 is ATI's popular advanced
anisotropic filtering technology, supporting up to 16 bilinear
or trilinear samples per pixel at a variety of modes. These
technologies substantially improve the visual quality, without
degrading performance.
Seamless integration of shaders and video
The Radeon 9700's new VideoShader technology is the
first architecture to use programmable pixel shaders to accelerate
video streaming. Programmable pixel shaders can also be used
to enhance the quality and scalability of TV and DVD playback.
On captured video, VideoShader can apply real-time noise filtering
to produce clean video. Image filtering such as blurring,
embossing and outlining can also be applied to video streams
in real time.
FullStream, another innovative technology in the Radeon
9700, uses pixel shaders to remove blocky artifacts from streaming
video and provides sharper image quality and greater scalability.
Radeon 9700 supports in hardware both MPEG-2 encode and decode,
enabling high-quality accelerated video capture and playback.
Flexible display features
The Radeon 9700 GPU features dual integrated display controllers,
dual integrated 400MHz DACs, an integrated TMDS transmitter,
and integrated TV-out and HDTV-out support, which enable a
variety of display configurations.
Pricing and availability
ATI and its board partners will have Radeon 9700 series products
available in August. ATI's retail product will ship with 128
MB DDR memory, DVI-I, VGA and TV-out display connectors with
a suggested retail price of USD$399.
Copyright
2002 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. Intel and Itanium are registered
trademarks of Intel Corporation or its subsidiaries in the United
States and other countries. All other company and product names
are trademarks and/or registered trademarks of their respective
owners. Features, pricing, availability and specifications are
subject to change without notice.
About the Company
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI delivers leading-edge
performance solutions for the full range of PC and Mac desktop
and notebook platforms, workstation, set-top box, game console
and handheld markets. With 2001 revenues in excess of US $1
billion, ATI has more than 1,900 employees in the Americas,
Europe and Asia. ATI common shares trade on NASDAQ (ATYT)
and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site
at http://www.ati.com .
Other ATI Contacts:
Tenille Cuthbertson, Counsellor, BenchMark Porter Novelli,
at (416) 422-7163 or tcuthbertson@bmporternovelli.com
For Information:
Patricia Mikula, Public Relations Manager, Desktop and Workstation
products, at (905) 882-2600, Ext. 8809 or pmikula@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com