Press Release
- 2002
ATI Introduces Next Generation Imageon™ 3200 A Highly Integrated Multimedia Co-processor
for Handheld Devices
High performance graphics acceleration
with reduced system power dissipation
Thursday, November 14, 2002
MARKHAM, Ontario - ATI Technologies Inc. (TSX: ATY, NASDAQ:
ATYT) today introduced Imageon™ 3200, the most advanced
multimedia co-processor for handheld electronic devices such
as Personal Data Assistants (PDA) and the new generation of
data-enabled Mobile Phones.
Imageon 3200 is a member of ATI's second-generation family
of media co-processors for handheld devices. It integrates
an advanced 2D graphics engine and an MPEG/JPEG decoder alongside
a powerful and versatile set of peripheral I/O functions.
The Imageon 3200 highly optimized architecture and features
offer the highest graphics performance and frame rates while
lowering the overall system power dissipation. Handheld devices
using the Imageon 3200 will benefit from a much longer battery
life.
"ATI's Imageon 3200 raises the bar once again by taking
advantage of new technologies to deliver amazing graphics
quality and battery life for all handheld devices including
the frugal mobile phones," said Azzedine Boubguira, Director
of Marketing, Handheld Products Group, ATI Technologies Inc.
"In addition to completing the architecture of mobile
devices and enhancing their performance, the new Imageon 3200
offers more value to OEMs for cost and power saving by integrating
several necessary peripheral I/O functions."
- Imageon 3200 continues to offer Imageon industry-leading functionality
designed to enhance OEM (original equipment manufacturer)
products. The following are just some of the outstanding Imageon
3200 features:
- Enhanced 2D Graphics Engine: All basic 2D acceleration
functions are supported to enable fast animation and
fast drawing to the screen. Imageon 3200 also includes
advanced features such as alpha blending, object rotation,
and Gouraud shading to enhance the visual quality and
help the creativity of content developers for the handheld
market.
- MPEG and JPEG decoding: The video hardware decode
functions free up more than 50% of MIPS power from the
main CPU, resulting in the support of higher resolutions
at higher frame rates with no visual artifacts.
- Integrated Memory: Imageon 3200 includes enough
embedded SRAM (static random access memory) to support
double buffering of images for higher quality graphics
and video on standard PDA display resolutions (up to
320 x 480 pixels).
- Host Interface: Imageon 3200 uses a high-bandwidth,
high performance host- interface to connect seamlessly
to all industry-leading embedded microprocessors such
as Intel's XScale, Motorola's MX1, TI's OMAP, and Samsung's
S3C2400.
- Display Engine: The main component of the display
engine is a programmable LCD Timing Controller (or TCON).
The programmability of this timing generator gives OEMs
the flexibility to interface to a large number of LCD
panels using different technologies from different manufacturers.
- USB On-The-Go (OTG): Imageon 3200 is the first
integrated co-processor to offer USB OTG (On-The-Go)
- a new standard that connects two USB devices directly.
USB On-The-Go is designed for mobile interconnectivity
by allowing a USB device to communicate with other USB
peripherals (such as printers) without the need to go
through a PC.
- Secure Digital (SD) card: Both SD memory cards
and SDIO cards (with functions such as Bluetooth, digital
cameras, etc…) are supported with the fully integrated
and standard compliant controller. Multi-media Cards
(MMC) are also supported.
- Video Capture Port: Imageon 3200 connects seamlessly
to digital cameras and other video sources through its
embedded capture port for images with resolutions up
to VGA. Three input formats are accepted including the
ITU-656 standard.
Availability
ATI's Imageon 3200 media controller is currently sampling.
Mass production shipments will start by the end of November.
Copyright 2002 ATI Technologies Inc. All rights reserved. ATI
and ATI product and product feature names are trademarks and/or
registered trademarks of ATI Technologies Inc. All other company
and product names are trademarks and/or registered trademarks
of their respective owners. Features, pricing, availability
and specifications are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world's
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full
range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld
markets. With 2001 revenues in excess of US $1 billion, ATI
has more than 1,900 employees in the Americas, Europe and
Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto
Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site
at http://www.ati.com .
Other ATI Contacts:
Pedro Cabezuelo, Senior Counsellor, BenchMark Porter Novelli
at (416) 422-7164, or pcabezuelo@bmportenovelli.com
John Swinimer, Public Relations Manager, Consumer Products,
ATI Technologies Inc., at (905) 882-2600, Ext. 8456 or swinimer@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com
