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    Press Release - 2003

    ATI's Xilleon™ 220 Selected by HUMAX For IP Set-top Box

    ATI's advanced technology delivers in the IP broadband market

    Monday, January 6, 2003

    MARKHAM, Ontario - ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT) announced today that Xilleon™ 220 has been selected by HUMAX Co. Ltd. for the RG-3010 IP set-top box (STB). ATI's Xilleon 220 is an advanced and highly integrated system-on-chip suitable for a range of digital devices including set-top boxes and digital televisions.

    The HUMAX RG-3010 is an IP (internet protocol) based VOD (video-on-demand) set-top box. VOD is provided with MPEG (Moving Picture Experts Group) streaming over Ethernet, xDSL or Cable.

    “HUMAX chose ATI's Xilleon™ 220 in order to deliver the most versatile and low-cost IP set-top box,” said Y.H. Lee, General Manager, HUMAX Co. Ltd. “Xilleon 220 allows HUMAX to provide customers with exciting entertainment features such as video streaming, high quality sound reproduction, an interactive EPG (electronic program guide), a variety of peripheral connections and much more. ATI is most certainly a key player in the consumer electronic marketplace and HUMAX is proud to partner with them for the RG-3010.”

    Xilleon 220 integrates into a single chip all processor, graphics, video, audio, and I/O (input and output) capabilities needed in a set-top box or digital TV. Included are a 300 MHz MIPS® CPU (central processing unit), dual-HD (high definition) capable MPEG decoder, audio decoder, dual display engine, 2D and 3D graphics engine, conditional access, transport demultiplexers, PCI (Peripheral Component Interconnect), USB (universal serial bus), and hard disk drive interfaces.

    “ATI is pleased to be working with HUMAX and to be providing the industry-leading Xilleon 220 for the RG-3010,” said Daniel Eiref, Director of DTV Marketing and Business Development, Consumer Products Division, ATI Technologies Inc. “Xilleon 220 provides IP set-top manufacturers and network operators with additional revenue opportunities such as VOD, 3D gaming, multi-stream video decode, PVR (personal video recorder) and PIP (picture-in-picture).”

    ATI Technologies will exhibit its DTV technologies at International CES in booth 31145 (south hall) January 9-12, 2003 in Las Vegas, Nevada.


     

    Company Background

    About HUMAX Co. Ltd.
    HUMAX is a global venture company specializing in the supply of digital STBs and has local branch networks globally including USA, Britain, U.A.E., Japan and Germany. Based on this, the company is laying the groundwork to become an industry leader in the digital home appliance sector by seeking new markets and establishing customer support systems.

    With its advanced technology, HUMAX is also leading R&D trends in the industry and creating new markets through building up a quality brand image. HUMAX is one of the world's largest set top box suppliers on the basis of customer satisfaction, development of differentiated technology and a reliable brand image

    About ATI Technologies
    ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world’s foremost visual processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

    Contact Information

    For media or industry analyst support, visit our Web site at http://www.ati.com .

    Other ATI Contacts:
    Pedro Cabezuelo, Senior Counsellor, BenchMark Porter Novelli, at (416) 422-7164 or pcabezuelo@bmporternovelli.com

    For Information:
    John Swinimer, Public Relations Manager, Consumer Products, ATI Technologies Inc., at (905) 882-2600 Ext. 8456 or swinimer@ati.com

    For investor relations support, please contact:
    Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com

    HUMAX Contact:
    email: younhy@humaxdigital.com

     

     
     

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