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    Press Release - 2003

    ATI's Digital Receiver Technology Now Available in ALPS Plug-and-Play Digital TV Tuner Reference Design

    New digital technology provides advanced ATSC and Cable reception

    Tuesday, January 7, 2003

    MARKHAM, Ontario - ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT) announced today that Japan-based ALPS Electric Co. Ltd. has created a digital TV tuner reference design using ATI's NXT2003™ DTV Cable and Terrestrial Receiver and NXT2004™ VSB/QAM Receiver. The reference design features a Digital Terrestrial/Cable compatible PIP (picture-in-picture) NIM (network interface module) that is backwards compatible with existing analog terrestrial and cable transmissions. The PIP NIM is intended for digital TV (DTV), set-top box, and PC-DTV products for countries that have adopted the NTSC (National Television Standards Committee), ATSC (Advanced Television Systems Committee), and North American Digital Cable Compatible Unidirectional standards.

    With the recently announced CEA/NCTA Digital Cable Plug-and-Play Memorandum of Understanding (MOU), the North American digital TV market is on track for unprecedented growth. The increasing demand for HDTV is encouraging consumer electronics manufacturers to accelerate their product development projects. The ALPS digital PIP NIM reference design has been created to help accelerate the efforts of these companies.

    The ALPS Digital Terrestrial/Cable Compatible PIP NIM can simultaneously tune and receive any combination of two digital 8-VSB (vestigial side band), 64/256 QAM (quadrature amplitude modulation), or analog NTSC signals. In addition, a single QPSK (quadrature phase shift keying) Out-of-Band receiver is included. The primary TV channel is received by a TDE tuner. The combination of the TDE tuner and the NXT2003™ DTV Cable and Terrestrial Receiver provides demodulated digital ATSC and Cable MPEG (Moving Picture Experts Group), demodulated analog NTSC, and digital Out-of Band outputs. The PIP function is realized using a TDH Integrated Tuner Demodulator (ITD) that includes the tuner, IF strip, NTSC demodulator, and NXT2004™ VSB/QAM receiver.

    "We are very proud to announce our first Digital Terrestrial/Cable Compatible Picture-In-Picture Network Interface Module for the US DTV market," said Mamoru Aoki, Senior Manager, Engineering Dept. 1, ALPS Electric Co Ltd. "This comprehensive reference design will allow our customers to bring digital terrestrial and cable compatible consumer electronics devices to market as fast as possible."

    The NXT2003™ and NXT2004™ are the highest performance DTV solutions on the market today. The devices demonstrate superior reception performance in the presence of multipath, phase noise, impulse noise, adjacent and co-channel interference for both terrestrial and cable environments.

    "The new standards for cable plug-and-play give companies like ATI and ALPS the opportunity to provide leading-edge digital TV tuner technologies to manufacturers today as they plan for the consumer electronics of tomorrow," said Chip Hollowell, Manager of Business Development, Digital TV Group, Consumer Products Division, ATI Technologies Inc. "ALPS has created a reference design, including the NXT2003 and NXT2004, that will enable better digital TV tuner solutions for the future."

    ATI Technologies will exhibit its DTV technologies at International CES in booth 31145 (south hall) January 9-12, 2003 in Las Vegas, Nevada.


     

    Company Background

    About ALPS Electric Co. Ltd.
    ALPS Electric Co. Ltd is a Japanese corporation that has manufactured various electronic components since its foundation in 1948. Based on its innovative proprietary technology and market outlook, the Company provides cutting-edge electronic components that contribute to the advancement of a multimedia society in the four core businesses of communications and broadcasting: components, computer peripherals and car electronics. Based on a four-sphere business structure comprising Japan, Asia, the United States and Europe, Alps advances global corporate activities that strengthen partnerships with countries and regions throughout the world. Additional information may be accessed at www.alps.com

    About ATI Technologies
    ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

    Contact Information

    For media or industry analyst support, visit our Web site at http://www.ati.com .

    Other ATI Contacts:
    Pedro Cabezuelo, Senior Counsellor, BenchMark Porter Novelli, at (416) 422-7164 or pcabezuelo@bmporternovelli.com

    For Information:
    John Swinimer, Public Relations Manager, Consumer Products, ATI Technologies Inc., at (905) 882-2600 Ext. 8456 or swinimer@ati.com

    For investor relations support, please contact:
    Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com

    Alps Electric Co. Ltd. Contact:
    Public Relations & Secretarial Department of ALPS ELECTRIC Co., LTD., 1-7 Yukigaya-Otsuka-cho, Otaku, Tokyo, 145-8501. Phone: +81(3) 5499-8001, Fax: +81(3) 3726-1386

     

     
     

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