Press Release
- 2003
ATI Ships One Millionth Microsoft® DirectX® 9-class Graphics Product
ATI and its board partners continue to be the only source
for DirectX® 9 graphics solutions
Monday March 3, 2003
MARKHAM, ON, — ATI Technologies Inc.
(NASDAQ: ATYT; TSX: ATY) today reached a remarkable milestone,
shipping its one millionth DirectX® 9 compliant cinematic
visual processing unit (GPU). One million users are now able
to experience cinematic-quality graphics and blistering performance
with Radeon® 9700- and Radeon® 9500-based products
powered by the world’s fastest and most advanced GPUs.
ATI and its board partners continue to be the only source
for DirectX® 9 graphics products.
Most, if not all, DirectX® 9-class games currently on
the market or in development have used ATI products as the
development platform. ATI has seeded the game development
community with thousands of Radeon 9700 and Radeon 9500 products.
With stable hardware and software, the products have provided
an excellent platform for development of DirectX® 9 games
in many game studios. Game developers are also excited about
the install-base this has provided, creating a strong market
for DirectX® 9 games.
“We congratulate ATI on shipping one million units.
We're pleased to see that all of ATI’s DirectX® 9
graphics products, from the Radeon 9500 to the Radeon 9700
PRO, provide the same advanced feature-set,” said Mark
Rein, Vice President, Epic Games Inc.
ATI’s DirectX® 9 rollout was well timed and executed,
delivering high-end, mainstream and multimedia products based
on the Radeon 9700 and 9500 chips beginning in August 2002,
hitting key OEM and retail inflection points. ATI delivered
Catalyst®, a suite of software including a unified
DirectX® 9 driver for its entire range of Radeon products
concurrent with Microsoft’s release of DirectX® 9
in November 2002.
“ATI promised and delivered when it came to our Radeon
9700 and Radeon 9500 products. The performance, features,
stability and availability all met or exceeded the expectations
of the market,” said Rick Bergman, Senior Vice President
of Marketing and General Manager, Desktop, ATI Technologies
Inc. “I’m confident that ATI will continue to
lead the market with DirectX® 9 solutions. As we have
said already, we are on the brink of expanding our offering
of DirectX® 9-class products at a variety of price points
to satisfy the market, broadening our install base of DirectX® 9
products from one million to millions.”
For more information on ATI’s industry-leading product
lineup, please visit www.ati.com.
Copyright
2003 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
About ATI Technologies, Inc.
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media
silicon solutions. An industry pioneer since 1985, ATI
is the world's foremost visual processor unit (GPU) provider
and is dedicated to deliver leading-edge performance solutions
for the full range of PC and Mac desktop and notebook platforms,
workstation, set-top and digital television, game console
and handheld markets. With 2001 revenues in excess of US
$1 billion, ATI has more than 1,900 employees in the Americas,
Europe and Asia. ATI common shares trade on NASDAQ (ATYT)
and the Toronto Stock Exchange (ATY).
Forward-looking Statements and Uncertainties
Certain statements in this press release constitute “forward-looking
statements.” When used in this press release, words
such as “plans,” “intends,” “anticipates,” “should,” “estimates,” “expects,” “believes,” “indicates,” “targeting,” “suggests,” and
similar expressions are intended to identify forward-looking
statements. Forwardlooking statements are based on current
expectations and entail various risks and uncertainties that
are outlined in this press release and in the Company’s
2002 Annual Report and 2001 Annual Information Form. As a
result of these risks and uncertainties, the Company’s
operating results and common share price may be subject to
significant volatility, particularly on a quarterly basis.
For example, the markets for the Company’s products
are characterized by changing market conditions, frequent
new product introductions, seasonal and variable demand and
rapid technology changes. Other factors that could cause
the Company’s results to vary include, but are not
limited to, lack of anticipated growth in the demand for
PCs, gaming consoles and consumer electronic devices in which
the Company’s products are incorporated, reductions
in the Company’s average selling prices for its products
due to competitive pressures and other factors, the introduction
of new products by the Company’s competitors which
render the Company’s products non-competitive, delays
encountered by the Company in developing new products or
enhancements, including integrated graphics and core logic
components, in the time frame required by its customers,
delays in manufacturing or unfavourable manufacturing yields
experienced by the Company’s independent foundries,
unexpected variances in material costs, including silicon
wafer, memory and printed circuit boards, and constraints
on the supply of components utilized in the Company’s
products and in the PC industry generally. These risks and
uncertainties could cause or contribute to actual results
that are materially different from those anticipated or experienced
in the past. Additional information concerning factors that
could cause the Company’s financial results to fluctuate
is contained in the Company’s filings with Canadian
and U.S. securities regulatory authorities. ATI disclaims
any obligation or intention to update or revise any forward-looking
statement, whether as a result of new information, future
events or otherwise.
Contact Information
For media or industry analyst support, visit our
Web site at http://www.ati.com
For Information:
Patricia Mikula, Public Relations Manager,
Desktop and Workstation Products,
(905) 882-2600, Ext. 8809 or pmikula@ati.com
Other ATI Contacts:
Tenille Cuthbertson, Consultant, BenchMark Porter Novelli,
at (416) 422-7163 or tcuthbertson@bmporternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com