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    Press Release - 2003

    ATI Ships One Millionth Microsoft® DirectX® 9-class Graphics Product

    ATI and its board partners continue to be the only source for DirectX® 9 graphics solutions

    Monday March 3, 2003

    MARKHAM, ON, — ATI Technologies Inc. (NASDAQ: ATYT; TSX: ATY) today reached a remarkable milestone, shipping its one millionth DirectX® 9 compliant cinematic visual processing unit (GPU). One million users are now able to experience cinematic-quality graphics and blistering performance with Radeon® 9700- and Radeon® 9500-based products powered by the world’s fastest and most advanced GPUs. ATI and its board partners continue to be the only source for DirectX® 9 graphics products.

    Most, if not all, DirectX® 9-class games currently on the market or in development have used ATI products as the development platform. ATI has seeded the game development community with thousands of Radeon 9700 and Radeon 9500 products. With stable hardware and software, the products have provided an excellent platform for development of DirectX® 9 games in many game studios. Game developers are also excited about the install-base this has provided, creating a strong market for DirectX® 9 games.

    “We congratulate ATI on shipping one million units. We're pleased to see that all of ATI’s DirectX® 9 graphics products, from the Radeon 9500 to the Radeon 9700 PRO, provide the same advanced feature-set,” said Mark Rein, Vice President, Epic Games Inc.

    ATI’s DirectX® 9 rollout was well timed and executed, delivering high-end, mainstream and multimedia products based on the Radeon 9700 and 9500 chips beginning in August 2002, hitting key OEM and retail inflection points. ATI delivered Catalyst®, a suite of software including a unified DirectX® 9 driver for its entire range of Radeon products concurrent with Microsoft’s release of DirectX® 9 in November 2002.

    “ATI promised and delivered when it came to our Radeon 9700 and Radeon 9500 products. The performance, features, stability and availability all met or exceeded the expectations of the market,” said Rick Bergman, Senior Vice President of Marketing and General Manager, Desktop, ATI Technologies Inc. “I’m confident that ATI will continue to lead the market with DirectX® 9 solutions. As we have said already, we are on the brink of expanding our offering of DirectX® 9-class products at a variety of price points to satisfy the market, broadening our install base of DirectX® 9 products from one million to millions.”

    For more information on ATI’s industry-leading product lineup, please visit www.ati.com.


     

    About ATI Technologies, Inc.
    ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

    Forward-looking Statements and Uncertainties
    Certain statements in this press release constitute “forward-looking statements.” When used in this press release, words such as “plans,” “intends,” “anticipates,” “should,” “estimates,” “expects,” “believes,” “indicates,” “targeting,” “suggests,” and similar expressions are intended to identify forward-looking statements. Forwardlooking statements are based on current expectations and entail various risks and uncertainties that are outlined in this press release and in the Company’s 2002 Annual Report and 2001 Annual Information Form. As a result of these risks and uncertainties, the Company’s operating results and common share price may be subject to significant volatility, particularly on a quarterly basis. For example, the markets for the Company’s products are characterized by changing market conditions, frequent new product introductions, seasonal and variable demand and rapid technology changes. Other factors that could cause the Company’s results to vary include, but are not limited to, lack of anticipated growth in the demand for PCs, gaming consoles and consumer electronic devices in which the Company’s products are incorporated, reductions in the Company’s average selling prices for its products due to competitive pressures and other factors, the introduction of new products by the Company’s competitors which render the Company’s products non-competitive, delays encountered by the Company in developing new products or enhancements, including integrated graphics and core logic components, in the time frame required by its customers, delays in manufacturing or unfavourable manufacturing yields experienced by the Company’s independent foundries, unexpected variances in material costs, including silicon wafer, memory and printed circuit boards, and constraints on the supply of components utilized in the Company’s products and in the PC industry generally. These risks and uncertainties could cause or contribute to actual results that are materially different from those anticipated or experienced in the past. Additional information concerning factors that could cause the Company’s financial results to fluctuate is contained in the Company’s filings with Canadian and U.S. securities regulatory authorities. ATI disclaims any obligation or intention to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

    Contact Information

    For media or industry analyst support, visit our Web site at http://www.ati.com

    For Information:
    Patricia Mikula, Public Relations Manager, Desktop and Workstation Products, (905) 882-2600, Ext. 8809 or pmikula@ati.com

    Other ATI Contacts:
    Tenille Cuthbertson, Consultant, BenchMark Porter Novelli, at (416) 422-7163 or tcuthbertson@bmporternovelli.com

    For investor relations support, please contact:
    Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com

     

     
     

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