Press Release
- 2003
ATI's Xilleon™ 220 Chosen By Changhong
ATI delivers state-of-the art DTV technology
Wednesday
March 19, 2003
MARKHAM, Ontario – ATI Technologies
Inc. (TSX:ATY, NASDAQ:ATYT) announced today that Changhong
Electric Co. Ltd. has chosen Xilleon™ 220 for its line
of consumer electronics products. Xilleon 220 is an advanced
and highly integrated system-on-chip suitable for a range
of digital devices including set-top boxes and digital televisions
(DTVs). Changhong is the leading TV manufacturer in China.
“Changhong has a philosophy to create great consumer
electronics for the future and with ATI’s DTV technology,
we’re able to make these products a reality,” said
Huidong Jia, Vice General Manager of Changhong Network Division. “We
chose ATI’s Xilleon 220 for its combination of high-speed
processor, digital video support, and eye-catching display
engine with 2D/3D graphics. The Xilleon system-on-a-chip
(SOC) solution also enables the possibility of making modular
design for integrated DTVs.”
Changhong is using ATI’s DTV solutions in two different
configurations: an HDTV (high definition television) design
and a set-top box (STB).
The Changhong TV division has created an ATSC (Advanced
Television Systems Committee) HDTV design using Xilleon 220
to create a variety of features including IR (infrared) remote
control support, high definition (HD) decode support, all
format conversion, AC3/MPEG2 audio decode, analog/digital
PIP (picture in picture) support, stereo audio output support,
plus an EPG (electronic program guide) and graphics user
interface.
Xilleon 220 has also been implemented in Changhong Network’s
ATSC STB with dual HD decode support, and dual output to
digital or analog TVs. The device also supports digital PIP,
graphics user interface, IR remote control, two USB (universal
serial bus) ports, YPbPr/RGB/S-video/composite video output,
plus AC3 and MPEG2 audio output.
“As part of ATI’s goal to expand the company’s
overall business with more consumer electronics opportunities,
the company is enabling consumer electronics manufacturers,
such as Changhong, to create exciting products with Xilleon
220 and bring their solutions to market,” said Yujing
Wei, Greater China manager, marketing and business development,
DTV/Consumer Products Group, ATI Technologies Inc. “Changhong
has made an excellent choice with Xilleon 220 based on competitive
features – small footprint, integrated technology and
superior performance – for future DTV technology.”
ATI Technologies will exhibit its DTV technologies on March
21-23 at China Cable Broadcasting Network 2003 at booth #3606
in Hall 3 of the China International Exhibition Center, Beijing,
China.
Copyright
2003 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
About Changhong Electric Co. Ltd.
Established in 1993, Changhong Electric Co., Ltd. is a comprehensive
multinational corporation, which does research and development,
manufacturing and sales of
many products including Television, Air-conditioner, Battery, Components,
Telecommunication, Small household appliance and Video system,
LCD displaying, Applied TV, and
more. With its head office in Mianyang, Sichuan, China, Changhong employs
32,000 dedicated personnel to service more than 60 million faithful
customers. Changhong
is the leading TV manufacturer in China having produced 10 million TV sets
and exported about three million TVs in 2002. Changhong’s TV product
line includes CRT, Projection and LCD TVs.
About
ATI Technolgies
ATI Technologies Inc. is a world leader in the design and manufacture of innovative
3D graphics and digital media silicon solutions. An industry pioneer since 1985,
ATI is the world’s foremost visual processor unit (GPU) provider and is
dedicated to deliver leading-edge performance solutions for the full range of
PC and Mac desktop and notebook platforms, workstation, set-top and digital television,
game console and handheld markets. With 2002 revenues in excess of US $1 billion,
ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our
Web site at http://www.ati.com
For Information:
John Swinimer, Public Relations Manager, Consumer Products,
at (905) 882-2600, Ext. 8456 or swinimer@ati.com
Other ATI Contacts:
Pedro Cabezuelo, Senior Counsellor, BenchMark Porter Novelli, at (416) 422-7164
or pcabezuelo@bmporternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com
