Press Release
- 2003
ATI and RDI Improve DTV Signal Reception with Smart Antenna Technology
ATI Nxtenna Technology and RDI DTV-5000 Antenna demonstrated at NAB Drafthouse
Monday
April 7, 2003
MARKHAM, Ontario – ATI Technologies Inc. (TSX:ATY,
NASDAQ:ATYT) and RDI Inc today announced the exhibition of
the new RDI DTV-5000 smart antenna, controlled by ATI’s
Nxtenna technology, at 2003 National Association of Broadcasters
Conference in Las Vegas, Nevada, using the EIA/CEA-909 Antenna
Control Interface Standard.
Smart antenna technology enables optimal reception of ATSC
(Advanced Television Systems Committee) DTV signals. Classical
TV antennas require the consumer to adjust the antenna to
receive signals in null signal conditions, when regional transmit
antennas are not co-located, or when reflections cause the
reception path to vary from channel to channel. Consumers
using digital televisions and antennas that comply with CEA
Antenna Control Interface Standard (EIA/CEA-909) simplify
their off-air DTV experience by eliminating the need to manually
adjust the antenna to receive a clear picture. The standard
allows DTV receivers to optimize performance by adjusting
the antenna gain, polarization, and beam direction.
ATI ATSC-based receiver chips, such as the NXT™2003,
NXT™2004, NXT™2005 and the new THEATER™310
all have embedded Nxtenna technology that can characterize
the received channel and adjust the smart antenna for the
best attainable reception. Also, all of these devices have
a CEA/EIA-909 compatible interface.
“ATI continues to advance DTV off-air reception through
new products such as our THEATER 310 VSB/QAM/NTSC receiver,
E-VSB technology proposal submitted to the ATSC, and Nxtenna
technology,” said Mike Gittings, Director of Digital
Television Marketing, DTV/Consumer Products Group, ATI Technologies
Inc. “The combination of smart antennas and DTV products
using Nxtenna technology benefit everyone. It simplifies the
consumer DTV experience, creates a new feature for consumer
electronics manufacturers, and ensures that free to air broadcast
content can be received by the maximum number of viewers.”
RDI has developed the first practical “Smart Antenna”,
the DTV-5000. Traditionally, consumers had two options when
selecting an antenna system: directional or omni-directional.
Directional antennas minimize multipath and maximize gain
but require that the viewer reposition the antenna in some
instances. Omni-directional antennas receive in all directions
but do not have optimal multipath and gain characteristics.
The DTV-5000 offers the performance of directional antennas
and the convenience of omni-directional devices.
“RDI has a long history of building and selling quality
TV antennas. We have long known that diversity antennas have
great potential to improve indoor reception,” said Barry
Miller, President of RDI Inc. “RDI was an active participant
the development of the EIA/CEA-909 standard and a leader in
the development of smart antennas. The DTV-5000, the first
smart antenna, is the result of that work.”
In conjunction with the ATSC, the Consumer Electronics Association
(CEA) and the National Association of Broadcasters (NAB),
ATI’s NXTenna technology will be on display with digital
television (DTV) products and technology in the DTV Drafthouse
located in the Las Vegas Convention Center Central Grand Lobby
at NAB 2003.
ATI Technologies will exhibit its DTV technologies at NAB
2003 in booth SU7313 (south hall) April 7-11, 2003 in Las
Vegas, Nevada.
Copyright
2003 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their respective
owners. Features, pricing, availability and specifications
are subject to change without notice.
Company Background
About RDI
Established in 1988, RDI is an ISO-9001 certified, vertically
integrated OEM/ODM of antennas, accessories and electronic
components. RDI employs more than 500 people worldwide, including
RDI’s world headquarters located in Valhalla, NY and
its manufacturing facilities located in Shenzhen, China. RDI
has developed and sold over 50 different television antenna
models, holding 7 antenna design patents. RDI was a founding
member of the CEMA R-5 Committee for establishing television
antenna performance standards and was one of two antenna manufacturers
that participated in the CEMA R-4 Committee to establish interface
standards for smart TV antennas. RDI’s total revenues
in 2002 exceeded US$20 million. RDI is a privately held corporation.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full
range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld
markets. With 2002 revenues in excess of US $1 billion, ATI
has more than 1,900 employees in the Americas, Europe and
Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto
Stock Exchange (ATY).
Contact
Information
For media or industry analyst support, visit our
Web site at http://www.ati.com
For Information:
John Swinimer, Public Relations Manager, Consumer Products,
at (905) 882-2600, Ext. 8456 or swinimer@ati.com
Other ATI Contacts:
Pedro Cabezuelo, Senior Consultant, BenchMark Porter Novelli,
at (416) 422-7164 or pcabezuelo@bmporternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com