Press Release
- 2003
ATI's New All-in-Wonder® 9800 PRO Delivers Improved Display and Graphics Performance For The Home Theater
EazyLook™ enhances the home theater experience with on-screen display
Monday
April 7, 2003
MARKHAM, Ontario – ATI Technologies Inc. (TSX:ATY,
NASDAQ:ATYT) today announced the All-in-Wonder® 9800 PRO.
Available this spring, ATI’s newest multimedia video
card combines the world’s fastest graphics engine featuring
full precision cinematic rendering with the best in intelligent
TV-on-the-PC and video editing features. The All-in-Wonder
9800 PRO is ideal for home theater applications thanks to
EazyLook™, an on-screen display for home theater settings,
which is included in the product with a new version of ATI’s
Multimedia Center software.
The All-in-Wonder 9800 PRO includes ATI’s newest powerhouse
graphics chip, the Radeon® 9800 PRO, for outstanding
performance with incredible image quality. A 256-bit memory
interface and eight powerful pixel pipelines provide real-time,
Hollywood-caliber graphics – even for the most demanding
next-generation games.
“ATI redefines home entertainment with the All-in-Wonder
9800 PRO,” said Godfrey Cheng, Director of Marketing,
Multimedia Products, ATI Technologies Inc. “ATI’s
newest multimedia video card sensation, All-in-Wonder 9800
PRO, combines the advantages of the world’s best graphics
in the Radeon® 9800 PRO, with ATI’s THEATER™
200 video and audio processing chip and our new Multimedia Center 8.5 software suite. The result is a truly entertaining
home theater experience.”
ATI is also introducing EazyLook, an on-screen information
display for home theater settings, designed for easy use with
ATI’s Remote Wonder™. EazyLook has been added
as a component of Multimedia Center 8.5, in response to ATI’s
large and loyal fan base in the home theater segment.
ATI’s new flagship multimedia video card, the All-in-Wonder
9800 PRO, will be available this spring for USD$449 (MSRP)
and complements the All-in-Wonder® 9700 PRO at USD$399
(MSRP), the All-in-Wonder® 9000 PRO at USD$199 (MSRP),
the value-priced All-in-Wonder® 7500 at USD$149 (MSRP)
and the All-in-Wonder® VE at USD$129 (MSRP).
- In addition to the feature-rich combination of hardware and
software extras the family of All-in-Wonder products offer,
the All-in-Wonder 9800 PRO also includes the following features:
- ATI’s Multimedia Center 8.5 software - Version
8.5 of ATI’s industry-leading multimedia software
suite offers a full range of critically-acclaimed multimedia
functions:
- EazyLook for on screen display information while using
Remote Wonder;
- Enhanced TV-on-Demand™ PVR for instant replays,
pausing live TV or recording live broadcasts for later
viewing;
- MULTVIEW™ - Enables dual TV tuner capabilities
such as Picture-in-Picture when combined with ATI-TV
WONDER™;
- ThruView™ - Allows for translucent viewing of TV,
DVD (digital versatile disk) and video file playback;
- VideoSoap™ - Delivers advanced filtering to reduce
noise, improve sharpness and soften focus as desired
to provide the highest quality video compression for
PVR and personal video editing functions;
- Closed Caption Search within TV-on-Demand complements
the popular “Hotwords” functionality with
the PVR allowing the computer to search for content
of interest whether it happens in the future or the
recent past;
- ATI’s THEATER™ 200 - Provides exceptional
video and stereo audio quality viewing during live TV
and video input and capture – all based on technologies
from ATI’s digital television research and development;
- Gemstar’s GUIDEPlus+ provides an intelligent free
integrated program guide (North America only) that allows
user to view and search TV listing by category, actor/performer,
or date. Schedule and record programs at the click of
a mouse – all the benefits of a PVR without the
monthly fees;
- Remote Wonder - Radio frequency wireless remote adds
the flexibility of a hand held, 30-foot user interface;
- VideoShader™ - Uses programmable pixel shader technology
to accelerate video processing and provide better-looking
visuals;
- Radeon® 9800 PRO - Designed for advanced 3D graphics
and gaming, the All-in-Wonder 9800 PRO delivers the same
revolutionary graphics performance as the industry-acclaimed
Radeon 9800 PRO graphics card;
- Stereo TV-tuner with 125 channels;
- Analog video capture and editing in MPEG-2 format at
up to 720x480 30 frames-per-second resolution;
- DVD video playback with Dolby® AC-3 digital audio;
- Component Video output via YPrPb adapter for connectivity
with HDTVs or similar displays;
- Support for Microsoft® DirectX® 9.0 and OpenGL®;
and,
- Backed by quality ATI customer support and a 3-year limited
warranty, the All-in-Wonder 9800 PRO supports Windows®
XP, Windows® 2000, Windows® Me, and Windows®
98/98 SE (Windows Me driver can be installed on Windows
98/98SE).
Copyright
2003 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their respective
owners. Features, pricing, availability and specifications
are subject to change without notice.
Company Background
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world's
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full
range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld
markets. With 2002 revenues in excess of US $1 billion, ATI
has more than 1,900 employees in the Americas, Europe and
Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto
Stock Exchange (ATY).
Contact
Information
For media or industry analyst support, visit our
Web site at http://www.ati.com
For Information:
John Swinimer, Public Relations Manager, Consumer Products,
at (905) 882-2600, Ext. 8456 or swinimer@ati.com
Other ATI Contacts:
Pedro Cabezuelo, Senior Consultant, BenchMark Porter Novelli,
at (416) 422-7164 or pcabezuelo@bmporternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com