Press Release
- 2003
ATI ships
Radeon® 9600 PRO, driving the world’s leading
graphics technology to the mainstream market
ATI takes
high-end graphics to the next level,
with full image quality at full speed, all the time
Thursday May 08, 2003
MARKHAM, Ontario – ATI
Technologies Inc. (TSX: ATY, NASDAQ: ATYT) is now shipping its much-anticipated
Radeon® 9600 PRO visual processing unit (GPU).
Highly acclaimed by reviewers worldwide, the Radeon 9600 PRO allows
performance mainstream users to access the world’s leading graphics
technologies initially developed for the Radeon® 9800 PRO. The Radeon
9600 PRO offers true cinematic quality visual effects, performance-enhancing
options and efficient,
powerful graphics to gaming and graphics enthusiasts.
The Radeon 9600 PRO delivers cinematic realism and unprecedented power
to the mainstream segment for less than $200 US. Driven by its full-time,
full-precision floating point architecture featuring quad pixel pipes and
dual vertex engines, the Radeon 9600 PRO also features full support for
the latest Microsoft® DirectX™ 9.0 and OpenGL™ feature sets
and advanced anti-aliasing and anisotropic filtering technologies. Graphics
enthusiasts in the mainstream benefit from the blistering speed of the Radeon
9600 PRO as well as the ability to turn up quality settings for the best
visual quality without sacrificing playable frame rates, even at high resolutions.
“We are driving cinematic rendering, with all the image quality that
implies, into the performance mainstream,” said Rick Hegberg, Senior
Vice President, Worldwide Sales, ATI Technologies Inc. “With the launch
of the 9600 PRO, we relied heavily on our manufacturing partner, TSMC. Our
strong partnership and their expertise ensured a smooth transition to the
new 0.13 micron process. The TSMC 0.13 micron process enables us to run
the Radeon 9600 PRO at high clock speeds with low power and minimal cooling,
giving users full image quality at full speed, all the time.”
“ATI is a major user of a wide range of TSMC process technologies.
TSMC has demonstrated clear industry leadership in 0.13-micron production,
and our experience with the Radeon 9600 PRO is no exception,” said
Kenneth Kin, Senior Vice President of Worldwide Marketing & Sales at
TSMC. “Together, we are delivering excellent performance and yield
in high volume.”
For more information on Radeon 9600 PRO, and ATI’s partners or products,
please visit www.ati.com.
Copyright
2003 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
Company Background
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world's
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full
range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld
markets. With 2002 revenues in excess of US $1 billion, ATI
has more than 1,900 employees in the Americas, Europe and
Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto
Stock Exchange (ATY).
Contact
Information
For media or industry analyst support, visit our
Web site at http://www.ati.com
For Information:
Patricia Mikula, Public Relations Manager, Desktop and Workstation
Products, at (905) 882-2600, Ext. 8809 or pmikula@ati.com
Other ATI Contacts:
Tenille Cuthbertson, Consultant, BenchMark Porter Novelli,
at (416) 422-7163 or tcuthbertson@bmporternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or janet@ati.com
