Press Release
- 2003
ATI and Valve® team up to showcase the
best of 3D gaming
ATI named preferred graphics partner for
Half-Life® 2
Tuesday September 30, 2003
MARKHAM, Ontario – ATI
Technologies Inc. (TSX: ATY, NASDAQ: ATYT) today announced that
Valve®, a leading game developer, has named ATI as the preferred
graphics card partner for its upcoming game Half-Life® 2. As
a part of this agreement with Valve, ATI customers will get the
full Half-Life 2 game free
1 with the purchase of select Radeon® products.
Valve’s Half-Life 2 is among the most anticipated games
in history and caught the attention of the industry and gamers
alike winning Best of Show at this year’s E3. It is the
first game to make full use of Microsoft's DirectX® 9 programming
interface by taking advantage of features like high dynamic range
lighting, bump mapped characters, soft shadows and improved full
scene anti-aliasing. As such, it provides an excellent demonstration
of the full capabilities of ATI's DirectX 9 hardware.
“ATI’s DirectX 9 graphics architecture is the best
in the industry,” said Rick Bergman, Senior Vice President,
Marketing, General Manager, Desktop, ATI Technologies Inc. “We
are thrilled to be able to offer Half-Life 2 as an example of
the unbelievably realistic gaming experience that is now possible
thanks to Radeon graphics.”
Built from the ground up with new shader-intensive games in
mind, ATI’s DirectX 9 hardware, like the Radeon® 9800
XT and Radeon® 9600 XT, has proven to be ideal development
and gaming platforms for Half-Life 2.
“ATI has been a great partner on the engineering front.
Our work with ATI has enabled DirectX 9 functionality that wouldn’t
have been possible with any other company,” said Gabe Newell,
Founder and Managing Director, Valve. “ATI’s hardware
gives our customers the best experience with our software. So
we’ve chosen to extend our relationship to include marketing
initiatives that will showcase both Half-Life 2 and Radeon products.”
A part of ATI’s Get in the Game initiative, this co-marketing
agreement with Valve is an extension of an already robust relationship.
ATI works closely with game developers and publishers worldwide
to ensure that gamers can enjoy the best experience possible
with ATI’s visual processors and today’s hot new
games
1 Shipping, handling and applicable taxes or customs charges
are not included. Charges vary depending on purchaser's mailing
address and method of delivery (i.e.; download vs. land delivery).
Offer only available while supplies last.
Copyright
2003 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
About ATI Technologies Inc.
ATI Technologies Inc. is a world leader in the design and manufacture
of innovative 3-D graphics and digital media silicon solutions.
An industry pioneer since 1985, ATI is the world’s foremost
visual processor unit (GPU) provider and is dedicated to delivering
leading-edge performance solutions for the full range of PC and
Mac desktop and notebook platforms, workstation, set-top and
digital television, game console, and handheld markets. With
2002 revenues
in excess of U.S. $1 billion, ATI has more than 2,000 employees
in the Americas, Europe and Asia. ATI common shares trade on
NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web
site at http://www.ati.com
For Information:
Patricia Mikula, Public Relations Manager, Desktop and Workstation Products,
ATI Technologies Inc., at (905) 882-2600, Ext. 8809 or pmikula@ati.com
Other ATI Contacts:
Tenille Cuthbertson, Consultant, Porter Novelli Canada, at (416)
422-7163 or tenille.cuthbertson@porternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
at (905) 882-2600, Ext. 2631 or janet@ati.com