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    Press Release - 2003

    ATI and SAMSUNG Electronics To Cooperate on Next-Generation Digital Television Products

    ATI chips to give Samsung’s customers the ultimate visual experience!

    Thursday November 6, 2003

    MARKHAM, Ontario – ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT) announced today that it has signed an agreement with SAMSUNG Electronics for strategic cooperation and joint development for Samsung’s next generation of digital television platforms. This new generation of SAMSUNG digital TV’s are to be powered by ATI’s Xilleon™ and NXTWAVE™ chips, providing outstanding digital and analog picture quality, and exceptional reception capabilities, allowing consumers to enjoy the ultimate visual experience.

    “SAMSUNG recognizes ATI’s world class MPEG decoder, and RF signal reception capability. Coupled with ATI’s outstanding semi-conductor and software capabilities, they are the technical leader in the visual display market,” said Chang-wan Hong, Vice President, Visual Display Division, SAMSUNG Electronics. “We’re pleased to utilize and leverage ATI’s advantages in our digital television products.”

    “ATI has a long standing successful relationship with SAMSUNG. We’re proud to continue our great work together with these upcoming digital television products,” said Geoff Phillips, Vice President and General Manager, Digital Television Business Unit, ATI Technologies Inc. “As a recognized leader in the consumer product marketplace, SAMSUNG has the world class expertise to take advantage of ATI’s technology in its digital television products. Our collaborative efforts will deliver amazing visual quality and performance for television consumers.”

    ATI has developed a number of industry leading chips for the digital television market. Some of which include: Xilleon, the world’s first high-definition MPEG decoder system-on-chip; NXT2003™, the world’s only single-chip ATSC/OpenCable digital demodulator; and the THEATER™ 310, ATI’s latest receiver -- the performance leader in ATSC (Advance Television Systems Committee), NTSC (National Television Systems Committee) and Digital Cable reception.


     

    About SAMSUNG Electronics
    Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunications, and digital convergence technology. Samsung Electronics employs approximately 75,000 people in 89 offices in 47 countries and business performance for 2002 account for 49.6 billionUS$ in sales and 5.9 billion US$ in net income. Samsung Electronics is the world’s leading company of advanced semiconductors, TFT-LCD’s, CDMA mobile phones, monitors and VCR’s. Samsung Electronics consists of four main business units: Device Solution Network, Digital Media Network, Telecommunication Network and Digital Appliance Network Businesses. More information can be found at http://www.samsung.com.

    About ATI Technologies
    ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world’s foremost visual processor unit (GPU) provider. ATI is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstations, set-top and digital televisions, game consoles and handheld device markets. With 2002 revenues in excess of US $1 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

    Contact Information

    For media or industry analyst support, visit our Web site at http://www.ati.com

    For Information:
    John Swinimer, Public Relations Manager, Consumer Products Division, at (905) 882-2600, Ext. 8456 or swinimer@ati.com

    Other ATI Contacts:
    Trevor Campbell, Manager, Porter Novelli Canada, at (416) 422-7202 or trevor.campbell@porternovelli.com

    For investor relations support, please contact:
    Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or janet@ati.com

     

     
     



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