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    Press Release - 2003

    Watch TV Anywhere and Anytime On Home PCs With ATI's EazyConnect™

    New Catalyst® software enhances TV viewing experience on a home network

    Monday November 17, 2003

    MARKHAM, Ontario – EazyConnect™ software from ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) enables users to share TV – live or recorded – from a PC equipped with ATI’s All-in-Wonder® card with any other PC on their home network, as long as it has a “Built By ATI” Radeon® graphics card. The All-in-Wonder card turns a PC into a fully-functional personal video recorder and EazyConnect™ extends those benefits to other PCs in the home. The launch of EazyConnect™ is the latest step in the transition of the PC from workhorse to the Multimedia Center of a wired home.

    ATI’s EazyConnect™ converts a PC with an All-in-Wonder card into a video server. The viewer can sit at any networked PC (assuming it has a “Built By ATI” Radeon card) and watch TV with access to all the functions of a Personal Video Recorder. They can pause live TV, skip ad breaks, get instant replays of touchdowns and so on.

    “As home data networks have surpassed the critical ten million household mark for U.S. households and will reach 30 million in just five years, connectivity for multimedia applications will spur dramatic growth,” said Kurt Scherf, Vice President of Research for Parks Associates, a market research and consulting firm. “Given that one in five consumers in networked homes is already expressing an interest in multimedia networks, we anticipate strong uptake for solutions that leverage the processing and storage power of the home computer to drive new entertainment applications.”

    “ EazyConnect™ brings us one step closer to putting a multimedia PC at the center of a connected home,” said Ben Bar-Haim, Vice President Software, ATI Technologies Inc. “Now that home networks are commonplace, ATI is introducing EazyConnect™ to leverage them to bring PVR functionality to every room with a computer.”

    ATI is the only company to provide a complete multimedia solution for the PC platform: advanced 3D graphics hardware and software; hardware accelerated video processing; and, sophisticated software for remote multimedia enjoyment. ATI’s EazyConnect™ software has been certified by Microsoft Windows Hardware Qualified Labs, confirming its stability and compatibility with the widest possible range of systems.

    The combination of ATI’s Radeon based video cards and All-in-Wonder with EazyConnect™ (available in Multimedia Center 8.8/Catalyst 3.10) delivers an enhanced home networking solution – only available from ATI Technologies. EazyConnect™ is designed to run on any secure home networking configuration including 10/100 BaseT, HPNA, and 802.11b/g.

    Available for free* download from ati.com in December 2003, EazyConnect™ is included with ATI’s Catalyst® 3.10 software package designed to give ATI’s Radeon video card users improved performance, additional entertainment value and overall increased stability.


     

    About ATI Technologies
    ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world’s foremost visual processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

    Contact Information

    For media or industry analyst support, visit our Web site at http://www.ati.com

    For Information:
    John Swinimer, Public Relations Manager, Consumer Products Division, at (905) 882-2600, Ext. 8456 or swinimer@ati.com

    Other ATI Contacts:
    Trevor Campbell, Manager, Porter Novelli, at (416) 422-7202 or trevor.campbell@porternovelli.com

    For investor relations support, please contact:
    Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or janet@ati.com

     

     
     



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