Press Release
- 2003
ATI Signs Up Creative Labs Europe to expand
presence in European Retail Market
Consumers can now benefit from greater
access to world’s best graphics cards
Monday December 1, 2003
MUNICH, GERMANY - ATI Technologies
Inc. (TSX: ATY, NASDAQ: ATYT), today announced a major new business
relationship between itself and Creative Labs
Europe, the European operation of Creative, a worldwide leader
in digital entertainment products for PC users. The relationship
combines Creative’s strength in the retail channel with award-winning
technology from ATI, to bring the world’s best graphics cards
to more consumers.
Creative Labs Europe will provide ATI with an established and
trusted partner in the region with proven experience in the retail
channel through its dedicated sales, marketing and merchandising
force.
Peter Edinger, Vice President, ATI Technologies Europe, commented, “We
are delighted to have formed this strategic relationship with
Creative Labs Europe. “The combination of Creative’s
impressive retail market strength across Europe together with
ATI’s strong technology and product portfolio will provide
the ideal platform in further helping to increase ATI’s
presence within the European retail channel and gamer community”.
Jean-Marc Dupuis, Vice President Sales and Marketing with Creative
Labs Europe, added, “Our vast infrastructure and strong
retail market knowledge in Europe will ensure that ATI products
get the best visibility across the European retail market”.
Creative Labs Europe adds to an existing strong portfolio of
official partnerships that ATI currently enjoys including Creative
Labs Asia.
Copyright 2003 ATI Technologies Inc. All rights reserved.
ATI, the ATI logo, and ATI product and product feature names
are trademarks and/or registered trademarks of ATI Technologies
Inc. All other company and product names are trademarks and/or
registered trademarks of their respective owners. Features,
pricing, availability and specifications are subject to change
without notice.
About Creative Labs
Creative (Nasdaq: CREAF) is the worldwide
leader in digital entertainment products for the personal computer
and the Internet.
Famous for its Sound Blaster and for launching the multimedia
revolution, Creative is now driving digital entertainment on
the PC platform with products like its highly acclaimed Jukebox
Digital Audio Player. The company’s innovative hardware,
proprietary technology, applications and services leverage the
Internet, enabling consumers to experience high-quality digital
entertainment -- anytime, anywhere.
The European operation currently employs around 400 staff.
For further information, visit www.europe.creative.com
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world's
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full range
of PC and Mac desktop and notebook platforms, workstation, set-top
and digital television, game console and handheld markets. With
2001 revenues in excess of US $1 billion, ATI has more than 1,900
employees in the Americas, Europe and Asia. ATI common shares
trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web
site at http://www.ati.com
For Information, also contact:
Rubeena Hussein, PR Manager Europe, ATI Technologies (Europe)
GmbH, phone: +49 89 66 515 570, rhussein@ati.com
Friederike Weiß, Press Relations Specialist, ATI Technologies (Europe)
GmbH, phone: +49 89 66 515 325, fweiss@ati.com
