Press Release
- 2003
ATI Leads Industry in HDTV Reception Technology
New THEATER 313™ chip offers advanced
functionality and highest performance for HDTV receivers
Tuesday December 02, 2003
MARKHAM, Ontario – ATI Technologies
Inc. (TSX:ATY, NASDAQ:ATYT) today introduced the THEATER™ 313
-- a simple and cost-effective way for television manufacturers
to meet United States Federal Communications Commission requirements
and “Plug and Play” agreement. The new receiver chip
will be attractive to manufacturers of set-top boxes, ITDs (integrated
tuner demodulator), PC-DTVs (personal computer-digital television)
and datacast equipment.
Designed to operate in Digital Cable Ready, analog NTSC (National
Television Standards Committee), and ATSC (Advanced Television
Systems Committee) terrestrial broadcast environments, ATI’s
THEATER 313 offers a high level of integration that allows manufacturers
to develop high performance, high functionality products in a
space- and cost-effective manner.
“It’s no longer good enough to just deliver world
class ATSC receiver performance,” said Mike Gittings, Director
of Digital Television Marketing, DTV/Consumer Products Group,
ATI Technologies Inc. “The market has become more complex.
FCC mandates require the phased in integration of ATSC receivers
into new integrated DTV products. Manufacturers and consumers
desire integrated digital cable compatibility. We also realize
that analog content is not going away. Today’s solutions
must address all of these market requirements. On top of that,
modern receivers must improve digital reception reliability,
provide better analog picture quality, and reduce cost. THEATER
313 is designed to address all these needs.”
THEATER 313 enables manufacturers to deliver exceptional cable
performance products to consumers. THEATER 313 offers quick
access to signals while reducing interference. For digital
terrestrial reception, the advanced equalizer provides exceptional
dynamic and static multi-path performance. Superior performance
in harsh environments is achieved by the use of robust synchronization
and equalization algorithms.
ATI’s THEATER 313 incorporates a universal QPSK (quadrature
phase shift keying) forward data channel (FDC) receiver and a
BTSC/Dual FM demodulator and decoder. The THEATER 313 is configurable
to operate in either the ITU-J.83B/SCTE DVS-031 compliant 64
QAM (quadrature amplitude modulation) or 256 QAM modes used by
digital cable systems, the NTSC analog system, or the ATSC compliant
8VSB (vestigal sideband) mode used in digital terrestrial broadcasting.
For digitally modulated input signals (QAM or 8VSB), THEATER
313 outputs a parallel or serial MPEG compliant transport stream.
For analog NTSC input signals, THEATER 313 outputs the video
as an analog composite video signal and the audio as decoded
digital Left and Right channels via an I2S port. For the out-of-band
FDC, THEATER 313 performs the QPSK demodulation and provides
a direct digital interface to CableCARD™ devices.
THEATER 313 samples and evaluation systems are available to
qualified customers. ATI Technologies will exhibit its DTV technologies
at The Western Show at CableNET ’03 (Hall C) December 2
to 5, 2003 in Anaheim, California. In addition, ATI Technologies
will exhibit DTV solutions at International CES 2004, booth 23045,
South Hall, Upper Level, Las Vegas Convention Center.
Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product
and product feature names are trademarks and/or registered trademarks
of ATI Technologies Inc. All other company and product names are trademarks
and/or registered trademarks of their respective owners. Features, pricing,
availability and specifications are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world's foremost
visual processor unit (GPU) provider and is dedicated to deliver
leading-edge performance solutions for the full range of PC and
Mac desktop and notebook platforms, workstation, set-top and digital
television, game console and handheld markets. With 2003 revenues
in excess of US $1.3 billion, ATI has more than 2,200 employees
in the Americas, Europe and Asia. ATI common shares trade on NASDAQ
(ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web
site at http://www.ati.com
For Information:
John Swinimer, Public Relations Manager, Consumer Products Division,
at (905) 882-2600, Ext. 8456 or swinimer@ati.com
Other ATI Contacts:
Trevor Campbell, Manager, Porter Novelli, at (416) 422-7202 or
trevor.campbell@porternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
at (905) 882-2600, Ext. 2631 or janet@ati.com
