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    Press Release - 2003

    ATI’S Radeon® 9800 XT HONORED WITH 2004 CES INNOVATIONS AWARD

    Monday December 15, 2003

    MARKHAM, Ontario – Approaching the annual Consumer Electronics Show (CES) in Las Vegas, ATI Technologies is pleased to announce that its Radeon® 9800 XT card has been awarded the 2004 Innovations Award. Recognized for its superior performance, ATI’s flagship card for gamers stood out among the many entries in the Computer Hardware category. Singled out for its superior design and engineering, the Radeon 9800 XT delivers the ultimate gaming experience for gamers.

    “Congratulations to ATI for the development of the progressive Radeon 9800 XT and its inclusion in the 2004 Innovations Design and Engineering showcase,” said Karen Chupka, Vice President of Events and Conferences, Consumer Electronics Association (CEA). “Our judges have evaluated numerous products based on detailed criteria and honors those products that are raising the standard of consumer electronics innovation.”

    Selected as an innovator in the wide-ranging Computer Hardware category, the Radeon 9800 XT leads the industry as a powerhouse of gaming performance. Designed to offer game enthusiasts stunning Microsoft® DirectX® 9 graphics at blazing speeds, this high end graphics card confirms ATI’s progressive approach to the high end consumer market.

    “The Radeon 9800 XT allows users of current and next generation games to experience the ultimate level of graphics performance,” said Matt Skynner, Director of Discrete Desktop Graphics, ATI Technologies. “ATI is pleased to accept the Innovations 2004 award for Computer Hardware from CES.”

    At the Consumer Electronics Show, January 8-11, 2004, the Radeon 9800 XT will be showcased in the Innovations Booth, located in the Grand Lobby of the Las Vegas Convention Center.


     

    About ATI Technologies
    ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world’s foremost visual processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

    Contact Information

    For media inquiries, please contact:
    Carrie Maynard, Public Relations Specialist, ATI Technologies Inc., at (905) 882-2600, Ext. 8181 or cmaynard@ati.com

    For media relations, please contact:
    Tenille Kennedy, Consultant, Porter Novelli Canada, at (416) 422-7163, or tenille.kennedy@porternovelli.com

    For investor relations’ support, please contact:
    Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or janet@ati.com

     

     
     



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