Press Release
- 2004
ATI Sets Gold Standard for Mobile Graphics
Performance
Mobility™ Radeon® 9700 adopts
next generation low-k manufacturing process to offer compelling improvements
in performance and power consumption
Tuesday, February 03, 2004
MARKHAM, Ontario – ATI Technologies
Inc. (TSX:ATY, NASDAQ:ATYT), the global leader for mobile graphics,
today set a new industry standard with the introduction of the
first low-k based graphics solution for notebook PCs. The Mobility™ Radeon® 9700
was unveiled today at a product launch gala event in Taipei,
Taiwan.
As the first mobile graphics provider to support Microsoft® DirectX®9.0,
ATI has a proven track record of pushing the envelope in mobile
visual processing. The addition of low-k extends the company’s
lead in notebook graphics innovation, providing key enhancements
to enable the industry’s highest mobile clock speeds while
reducing power consumption. Mobility Radeon 9700 is a robust
solution that fully leverages DirectX®9.0 capabilities to
provide the most powerful mobile graphics solution on the market
today.
Mobility Radeon 9700 will power notebooks from such industry
leaders as Acer, Alienware, Fujitsu-Siemens, Gericom, LG, Medion,
Packard Bell, rockdirect, Samsung, Targa and VoodooPC. In addition,
leading original design manufacturers such as Asus, Clevo, Compal,
ECS, FIC, Quanta, Uniwill and Wistron will offer notebooks including
the Mobility Radeon 9700.
“
With recent advances in mobile graphics technology, consumers can now enjoy
a rich visual experience from their notebook PC that rivals that of the desktop,” said
Phil Eisler, Vice President and General Manager. Mobile and Integrated Products
Group, ATI Technologies Inc. “ATI is extending its market leadership
in notebook graphics by pioneering the use of low-k technology to offer new
levels of performance and power efficiency with the introduction of Mobility
Radeon 9700.”
ATI worked closely with TSMC, to develop and implement a low-k
technology for the Mobility Radeon 9700. TSMC’s low-k technology
reduces device capacitance at the interconnect level to enhance
the performance of ATI’s proprietary technologies that
are built into the Mobility Radeon 9700.
“The emergence of low-k products such as the Mobility
Radeon 9700 is a prime indicator of a fundamental shift in semiconductor
process technologies,” said F.C. Tseng, deputy chief executive
officer at TSMC. “TSMC is the only foundry with two generations
of production-proven low-k based semiconductor processes, enabling
companies like ATI to make great strides in device performance
and optimization. The introduction of Mobility Radeon 9700, brings
low-k technology into the mainstream, fully harnessing these
new capabilities for mobile users around the globe.”
Valve software, the award winning software house responsible
for the smash hit Half-Life and the forthcoming Half-Life 2,
recently had the opportunity to experience the Mobility Radeon
9700 first hand. "ATI has earned its leadership position
in the desktop GPU market by consistently delivering top performing
products," said Gabe Newell, Managing Director, Valve. "With
its latest mobile products, ATI is extending its line of superior
product offerings to new markets. If you're going to play games
on a mobile PC, play it on a Mobility Radeon 9700."
- Key features of the Mobility Radeon 9700 include:
-
- Introduces low-k technology for the fastest mobile
performance and longest battery life;
- Most
advanced mobile technology to drive over 100 of the top DirectX® 9.0
game titles;
- Four powerful rendering pipelines that deliver
the ultimate cinematic visuals;
- Features
PowerPlay™ 4.0 so you can get the most life
out of your notebook battery - without sacrificing performance;
-
First in the industry to deliver SmartShader™ Effects
which delivers a unique visual experience to the look of games;
and
- Features ATI's VPU Recover for the industry's most stable
3D acceleration software
Notebooks featuring Mobility Radeon 9700 are now shipping and
currently available in Europe at Media Markt.
Copyright
2004 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is the world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider. ATI is dedicated
to delivering leading-edge performance solutions for the full range
of PC and Mac desktop and notebook platforms, workstations, set-top
and digital televisions, game consoles and handheld device markets.
With 2003 revenues in excess of US $1.3 billion, ATI has more than
2,200 employees in the Americas, Europe and Asia. ATI common shares
trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site
at http://www.ati.com .
Other ATI Contacts:
Derek Baker, Senior Consultant, Porter Novelli Canada, at (416) 422-7158 or derek.baker@porternovelli.com
For Information:
Jon Carvill, Public Relations Manager,
Mobile & Integrated Business Unit, at
(905) 882-2600, Ext. 8477 or jcarvill@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600,
Ext. 2631 or jcraig@ati.com
