Press Release
- 2004
ATI works with Intel and Pinnacle Systems to use PCI Express* Technology to make High-Definition video editing possible on a PC
PCI Express opens the door to many graphics-intense
applications and will dramatically change the video, gaming and graphics landscape
February 17, 2004
IDF, SAN FRANCISCO, CA - ATI
Technologies Inc., (TSX: ATY, NASDAQ: ATYT) together with Intel
Corporation and Pinnacle Systems, today demonstrated
High Definition (HD) video editing on the PC at the Intel Developer’s
Forum in San Francisco. Enabled by the accelerated high bandwidth,
symmetrical data transfer capability made possible by PCI Express,
the demonstration used the ATI PCI Express visual processing unit
(GPU) with the PCI Express interconnect incorporated directly into
the graphics chip. As this joint collaboration demonstrated, PCI
Express breaks down current bandwidth barriers and will dramatically
change the video, gaming and graphics experience.
ATI’s PCI Express GPU, in conjunction with the advanced
real time HD engine being developed by Pinnacle, takes advantage
of the enhanced data transfer capabilities offered by PCI Express.
Before PCI Express, only professional users with access to very
expensive machines could modify high-quality video content in
real time. The IDF demonstration shows how useful PCI Express
is for bringing HD video editing to the consumer- and prosumer-level.
Pinnacle pioneered this capability with products like Liquid
Edition, which leverages the CPU and graphics processor to deliver
advanced professional video editing and effects. If HD video
content was manipulated with AGP, the video data transfer rate
and quality would be significantly less than that demonstrated
today on PCI Express.
“Pinnacle is known for pioneering the use of desktop technology
to deliver solutions for the most demanding professional video
applications,” said Jim Guerard, Vice-President and General
Manager, Advanced Editing Business Unit, Pinnacle Systems. “The
advent of the PCI Express standard will enable Pinnacle to use
off-the-shelf technologies to extend the real time HD and SD
editing and effects of professional systems to increasingly sophisticated
consumer and prosumer editors. Pinnacle is very pleased to join
industry leaders ATI and Intel in demonstrating the value of
PCI Express acceleration for advanced editing systems.”
OEMs are expected to transition many of their systems to the
PCI Express standard immediately, increasing the importance of
delivering a stable, effective family of PCI Express graphics
cards. ATI has sampled its PCI Express solution to OEMs and system
development partners. As motherboard and chipset vendors make
their PCI Express solutions available, ATI will deliver a full
family of PCI Express products.
“ATI demonstrated the industry’s first visual processor
with support for the new PCI Express bus at last year’s
Fall IDF, choosing a native solution over a bridge solution to
enable the next wave of applications, which will need true PCI
Express graphics to realize their full potential,” said
Rick Bergman, Senior Vice President of Marketing and General
Manager, Desktop, ATI Technologies Inc. “We have already
sampled our PCI Express solutions to the leading OEM and system
integrators around the world and are eagerly anticipating the
rapid deployment of PCI Express.”
“ATI is one of the key players in the PCI Express technology
revolution,” said Kevin Corbett, vice president and chief
technology officer, desktop platforms group, Intel Corporation. “Intel
is pleased to be working with companies such as ATI and Pinnacle
Systems to help deliver revolutionary real-world benefits in
PC technology, such as high-definition video editing with PCI
Express.”
ATI has been active in the development of PCI Express standards
since its inception, first sitting on the original steering committee
and continuing to influence and support the PCI Special Interest
Group (PCI-SIG).
For more information on ATI and our currently available products,
please visit www.ati.com.
Copyright
2004 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
Company Background
ATI Technologies Inc. is a world leader in the design and manufacture
of innovative 3D graphics and digital media silicon solutions.
An industry pioneer since 1985, ATI is the world’s foremost
visual processor unit (GPU) provider and is dedicated to deliver
leading-edge performance solutions for the full range of PC
and Mac desktop and notebook platforms, workstation, set-top
and digital television, game console and handheld markets.
With 2003 revenues in excess of US $1.3 billion, ATI has more
than 2,200 employees in the Americas, Europe and Asia. ATI
common shares trade on NASDAQ (ATYT) and the Toronto Stock
Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site
at http://www.ati.com .
Other ATI Contacts:
Tenille Kennedy, Consultant, Porter Novelli Canada at (416) 422-7163 or tenille.kennedy@porternovelli.com
For Information:
Patricia Mikula, Public Relations Manager,
Desktop and Workstation Products
(905) 882-2600, Ext. 8809 or pmikula@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600,
Ext. 2631 or janet@ati.com
* Other names and brands may be claimed as the property of others
