Press Release
- 2004
ATI’s Xilleon™ Offers Comprehensive
Suite of Graphics and Video Solutions For Windows Media Center Extender Products
Multi-faceted chip enables great multimedia
experience
Thursday, March 25, 2004
MARKHAM, Ontario – ATI
Technologies Inc. (TSX:ATY, NASDAQ:ATYT) today announced support
for Microsoft Windows Media Center Extender
products with its integrated Xilleon™ 225 system-on-a-chip,
allowing consumers to access their favorite digital entertainment,
such as live and recorded television, photos, movies, and music
that reside on their Windows XP Media Center Edition PC, from
any room in the home — regardless of where the PC is located.
“We are pleased to see companies like ATI delivering innovative
technologies that will support extending the Media Center PC
experiences to other television displays in the home with Windows
Media Center Extender products,” said Brad Brooks, Director
of Marketing, Windows eHome division, Microsoft Corp. “ATI’s
integrated system-on-a-chip is a great example of this, ensuring
that consumers will be able to get the most of their favourite
digital entertainment experiences without the purchase of an
additional computer.”
Windows Media Center Extender products will enable the distribution
of rich digital content and experiences from a Windows Media
Center PC to television displays in any room throughout the home.
With a Windows Media Center Extender product, consumers can enjoy
a variety of entertainment from their Windows Media Center PC – music,
recorded television programs, photo slide shows, home videos
and more – on a television in one room even if the Windows
Media Center PC is being used at the same time by another family
member in a different room.
“
ATI continues to support Microsoft Windows XP Media Center Edition
2004 with a comprehensive suite of PC graphics and TV solutions,” said
Phil Taylor, Director, Strategic Relationships, ATI Technologies. “That
high level of quality is maintained with ATI’s Xilleon
by offering a multimedia rich, cost-effective one-chip solution
for global consumer electronics manufacturers.”
Xilleon 225 incorporates unique features for Microsoft Windows
Media Center Extender products, including: a built-in 300MHz
MIPS® CPU to power the Windows CE operating system; built-in
audio and video decoders to decode the digital audio and video
material sent from the Windows Media Center Edition PC to Windows
Media Center Extender products; built-in ports to facilitate
the processing of Windows Media Video and Audio digital material;
a built-in graphics engine to process the graphical user interface
data sent to Windows Media Center Extender products; a built-in
display engine to drive a television; and, built-in interfaces
to accommodate numerous system connections such as conditional
access/security, digital audio output (S/PDIF), infrared, and
more.
According to Microsoft, Windows Media Center Extender products
are expected to ship in late 2004 in the United States and
Canada through a select set of industry-leading original
equipment manufacturers (OEMs) and original design manufacturers
(ODMs)
including Alienware Corp., Dell Inc., Gateway Inc., HP, Samsung
Electronics Co. Ltd., Tatung Co. and Wistron Corp.
Copyright
2004 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
About ATI
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full range
of PC and Mac desktop and notebook platforms, workstation, set-top
and digital television, game console and handheld markets. With
2003 revenues in excess of US $1.3 billion, ATI has more 2,200
employees in the Americas, Europe and Asia. ATI common shares
trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site
at http://www.ati.com .
Other ATI Contacts:
Trevor Campbell, Director, Porter Novelli Canada, at (416) 422-7202 or trevor.campbell@porternovelli.com
For media inquiries:
John Swinimer, Public Relations Manager,
Consumer Products Division, at
(905) 882-2600, Ext. 8456 or swinimer@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600,
Ext. 2631 or jcraig@ati.com
