Press Release
- 2004
ATI First To Market with Mobile PCI
Express Graphics Solutions
Mobility™ Radeon® X600 and
AXIOM™ usher in a new era of ATI mobile graphics leadership for PCI Express
Tuesday June 01, 2004
MARKHAM, Ontario – ATI Technologies
Inc. (TSX:ATY, NASDAQ:ATYT), the global leader for mobile graphics,
today announced Mobility™ Radeon® X600, the industry’s
first mobile PCI Express graphics processor, along with AXIOM™,
a modular design innovation for PCI Express notebook upgradeability.
ATI’s mobile PCI Express solutions will be employed by
more than sixteen of the industry’s leading OEM and ODM
designers including, Acer, Arima, ASUS, Clevo, ECS, eMachines,
FIC, Gateway, HP, Inventec, LG, Mitac, Samsung, Quanta, Uniwill
and Wistron. The launch of Mobility Radeon X600 and AXIOM will
take place on June 3rd at a gala event in Taipei, Taiwan.
“ATI is leading the charge to deliver the highest-performance
native PCI Express graphics processors for notebooks,” said
Gerry Kaufhold, Principal Analyst, In-Stat/MDR (Scottsdale, AZ). “ATI’s
modular approach helps PC OEMs win early in the fast-growing
mobile market, with the full line of ATI Mobility solutions to
help them stay in front as the business develops in the future.”
With the introduction of Mobility Radeon X600, ATI introduces
the first in a family of mobile PCI Express graphics processors.
With numerous design wins out of the gate, Mobility Radeon X600
builds on the industry-leading feature set and performance of
Mobility Radeon 9700. New features on Mobility Radeon X600 include
LCD-EE™, an enhanced display architecture for high-resolution
widescreen panel support, and LCD latency reduction. Mobility
Radeon X600 will also support PowerPlay™ 5.0, a power management
solution optimized for PCI Express. With Mobility Radeon X600,
users enjoy high-performance graphics capable of handling today’s
most visually demanding applications, and the security of knowing
they have the headroom to leverage the future benefits of PCI
Express.
As the industry pioneer in upgradeable graphics with such technologies
as FlexFit™, ATI now introduces a new path forward with
AXIOM for PCI Express. A flexible and modular approach, AXIOM
enables OEM and ODM designers to easily develop notebooks that
can accommodate upgradeable modules for graphics and enhanced
multimedia. Over the coming months, ATI will introduce a family
of AXIOM modules for performance notebooks.
"As the leader in notebook graphics, ATI is pleased to
announce the world's first notebook GPU for PCI Express," said
Philip Eisler, Vice President and General Manager, Integrated
and Mobile, ATI Technologies. "By adopting ATI's AXIOM module
for PCI Express now, OEMs, ODMs and end users can easily upgrade
to ATI's future family of exciting PCI Express products for the
best in graphics and video."
After extensive industry consultation, ATI employed a mobile
PCI Express strategy that was tailored to meet OEM and ODM needs
of performance, power management and time-to-market.
“Through working with ATI, Acer has the ability to deliver
industry-leading PCI Express graphics from a vendor who understands
the mechanics of notebook design and segmentation,” said
Campbell Kan, Head, Notebook Products Line, IT Products Business
Group, Acer. “By investing early in mobile PCI Express
graphics, ATI has given us the ability to improve our time-to-market
in the deliver a range of next-generation PCI Express based notebooks.”
“In a market as competitive as notebook PCs a new technology
is only as good as the products that support it,” said
Kyuho Uhm, Vice President, Samsung. “Through making the
necessary investments in native PCI Express, ATI is providing
us with the products and technology foundation to speed time
to market and offer new value to our customers.”
“The appetite for high-performance graphics in notebook
PC's continues to grow, with customers demanding an exceptional
visual experience that doesn't sacrifice power or mobility,” said
William Diehl, Director, Platform and Technology, Gateway. “With
market-ready products and a strong mobile technology vision,
ATI is enabling us to deliver a modular suite of mobile PCI Express
graphics solutions to our broad customer base.”
“The FlexFit approach was revolutionary in enabling notebook
designs to be easily tailored to individual customer needs,” said
Tony Chen, NB Business General Manager, ASUSTek Computer Inc. “We
applaud ATI for extending this innovation to PCI Express with
AXIOM and enabling consumers to enjoy greater choice, flexibility
and value from their notebook PCs.”
"A native PCI Express solution was absolutely essential
to our notebook design," said David Chen, President and
CEO, Uniwill. "That was the only way we could assure our
customers that they would have the full performance and feature
benefits the new bus brings."
“Mobility Radeon X600 is the clear leader in Notebook
PCI Express graphics,” said Ken Kan, Sr. VP of Product
Marketing, Arima. “Furthermore, with AXIOM, ATI is enabling
faster time to market with modular graphics and multimedia solutions
for PCI Express.”
Mobility Radeon X600 and AXIOM are part of ATI’s company-wide
discrete graphics PCI Express launch at Computex. For more
details please visit www.ati.com.
Copyright
2004 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product
names are trademarks and/or registered trademarks of their
respective owners. Features, pricing, availability and specifications
are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full range
of PC and Mac desktop and notebook platforms, workstation, set-top
and digital television, game console and handheld markets. With
2003 revenues in excess of US $1.3 billion, ATI has more than 2,500
employees in the Americas, Europe and Asia. ATI common shares trade
on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site
at http://www.ati.com .
Other ATI Contacts:
Derek Baker, Senior Consultant, Porter Novelli Canada, at (416) 422-7158 or derek.baker@porternovelli.com
For media inquiries:
Jon Carvill, Public Relations Manager,
Mobile & Integrated Business Unit, at
(905) 882-2600, Ext. 8477 or jcarvill@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600,
Ext. 2631 or janet@ati.com
