Press Release
- 2004
ATI develops HyperMemory technology to reduce
PC costs
HyperMemory uses PCI Express to enable
maximum graphics processing performance while lowering overall PC cost
Friday September
17, 2004
MARKHAM, ON – ATI
Technologies (TSX:ATY, NASDAQ:ATYT) today announced HyperMemory,
an innovative technology that reduces
PC system costs by allowing its visual processors to use system
memory for graphics processing. HyperMemory uses the high-speed
bi-directional data transfer capabilities of PCI Express to store
and access graphics data in system memory, leading to less of
a dependence on graphics memory and ultimately a lower overall
system cost.
Under previous interconnect standards, the data transfer between
the visual processor and the CPU was not fast enough for real-time
graphics applications, so graphics cards have shipped with up
to 256 MB of dedicated graphics memory to store textures and
rendering data required by the graphics processor. HyperMemory
gives ATI and its board partners the option to deliver cards
with less on-board memory and instead use system memory to handle
the graphics storage requirements. The result is a lower overall
PC cost for the same great graphics performance.
HyperMemory uses intelligent memory allocation algorithms to
optimize the use of available local memory and ensure critical
components are placed in fast local memory when required. Optimal
assignment of data to local or system storage is determined dynamically
to ensure the best user experience. HyperMemory also increases
the performance of system bus data transfers, making accessing
system memory faster than ever before.
Graphics cards featuring HyperMemory technology will be announced
later this year. For more information about ATI’s current
products and technologies, please visit www.ATI.com.
Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full range
of PC and Mac desktop and notebook platforms, workstation, set-top
and digital television, game console and handheld markets. With
2003 revenues in excess of US $1.3 billion, ATI has more than
2,700 employees in the Americas, Europe and Asia. ATI common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange
(ATY).
Contact Information
For media or industry analyst support, visit our Web site at
http://www.ati.com .
Other ATI Contacts:
Patricia Mikula, Public Relations Manager,
ATI Technologies Inc.m at
(905) 882-2600, Ext. 8809 or pmikula@ati.com
For media inquiries:
Tenille Kennedy, Senior Consultant, Porter Novelli Canada, at
(416) 422-7163 or tenille.kennedy@porternovelli.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
at (905) 882-2600, Ext. 2631 or janet@ati.com
