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    Press Release - 2004

    ATI’s FireGL™ Graphics Technology Drive Jordan Grand Prix’s 3D Auto Design System

    FireGL™ workstation graphics accelerator improves design process

    Friday October 8, 2004

    MARKHAM, ON – ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) today announced that the Jordan Ford auto racing team is relying on ATI’s FireGL™ workstation graphics accelerator as a key component of the racing team’s new 3D auto design system.

    When even the smallest error in the design of its autos can dramatically affect the team’s performance and success, Jordan’s IT team carefully evaluated and tested a variety of competing products before selecting ATI’s award-winning FireGL workstation graphics hardware to install in 60 new CAD workstations being used in its design offices.

    “In addition to meeting our technical requirements, the FireGL board’s compatibility with software applications was crucial,” said Adrian Collinson, a Jordan IT analyst involved in developing the new CAD system. “In making our decision, we were looking for performance, stability and value-for-money. We have all of those with FireGL.”

    With its new design solution featuring ATI graphics technology, Jordan is able to eliminate any design visualization errors of the past, such as incorrect dimensions, and maximize its workstation graphics capabilities in new ways that enhance reliability, accuracy and speed of the entire design process for Jordan’s top-ranked F1 cars.

    The FireGL Visual Processing Unit (GPU) is designed to enable users to create complex visual effects and designs when working in Digital Content Creation (DCC), Computer-Assisted-Design (CAD), Pre-Visualization and Geographic-Information-Systems (GIS).

    “Our designers can come under huge amounts of pressure to complete actions by certain deadlines,” said Jordan’s CAD Manager, Mike McGee. “We are dealing with 3D assembly models of between five and 500 complex parts. In the past, the dynamic manipulation of such large assemblies was slow and imprecise. With ATI’s FireGL, I can honestly say that graphics performance is now the least of our worries and certainly better than we ever had before.”

    ATI’s FireGL graphics board is not only advancing the capabilities of Jordan’s design team, it is also playing a key role in helping design analysts who are using digital car mockups to assess vehicle structure and optimize each car’s mass, strength and stiffness, according to Jordan Design Analyst Simon Gardiner.

    “We have a real need for high-performance graphics,” Gardiner said. “We have to be able to manipulate some pretty big 3D models so that we can see where and how much load to add and examine the results of our analysis. We need, as near as possible, real time rotation of the model, otherwise we lose time trying to second guess. With FireGL, this is no longer an issue.”

    For more information about ATI’s FireGL workstation graphics products, please visit www.ati.com/FireGL.


     

    About ATI Technologies
    ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world’s foremost visual processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2004 revenues of US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

    Contact Information

    For media or industry analyst support, visit our Web site at http://www.ati.com .

    Other ATI Contacts:
    Tenille Kennedy, Senior Consultant, Porter Novelli Canada, at (416) 422-7163 or tenille.kennedy@porternovelli.com

    For media inquiries:
    Carrie Maynard , Public Relations Specialist, at (905) 882-2600, Ext. 8181 or cmaynard@ati.com

    For investor relations support, please contact:
    Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or janet@ati.com

     

     
     

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