Press Release
- 2004
ATI Extends Notebook PC Graphics Leadership
with New Additions to Mobile PCI Express Portfolio
Mobility™ Radeon® X300 and Mobility™ Radeon® X800
drive new levels of performance, power management and visual realism for notebook
PCs
Tuesday
November 23, 2004
MARKHAM, ON – ATI Technologies Inc.
(TSX: ATY, NASDAQ:ATYT), the global leader for PC graphics, today
announced two powerful new PCI Express-based graphics processors
for notebook PCs – the Mobility™ Radeon® X300
and Mobility™ Radeon® X800. Addressing the needs of
thin and light notebook PCs, Mobility Radeon X300 delivers the
perfect blend of DirectX 9 performance and power management for
consumer and commercial notebooks. At the other end of the spectrum,
Mobility Radeon X800 is a 12 pixel pipeline mobile gaming powerhouse
designed for today’s most visually intensive DirectX 9
games and applications.
Complementing Mobility Radeon® X600, the industry’s
first mobile PCI Express GPU, Mobility Radeon X300 and Mobility
Radeon X800 give ATI the broadest and fastest portfolio of mobile
PCI Express graphics processors for next-generation notebook
PCs.
“As the mobile market begins the transition to PCI Express,
it is imperative that OEM designers have increased choice, flexibility
and performance in the design of next-generation notebook PCs,” said
Phil Eisler, Senior Vice President and General Manager, Mobile
and Chipset Business Unit, ATI Technologies. “With the
introduction of these new products, ATI continues its tradition
of delivering industry-leading visual performance, highly efficient
power management and broad usability across all segments of the
market.”
“The market for mobile gaming platforms continues to grow
rapidly, with users now able to enjoy the same level of 3D performance
as high end desktop PCs,” said Robert Lusk, Vice President
of Sales and Marketing for Alienware. “By offering mobile
systems based on Mobility Radeon X800 we can offer a best-in-class
mobile gaming experience with a highly scalable architecture
to push DirectX 9 gaming performance to levels never thought
possible.”
“Mobility Radeon X800 represents a giant leap in where
the future of upgradeable notebook technology is going,” said
Mark Bialic, President, Eurocom Corporation. “Eurocom Corporation
is always first to offer its clients the most powerful solutions
to meet the needs of the most demanding users in the world. Mobility
Radeon X800 will help our company continue this tradition and
serve the needs of gamers and high end desktop replacement enthusiasts
everywhere.”
- Designed for mainstream thin and light users, Mobility Radeon
X300 offers a wide range of features including:
-
- Four pixel pipeline DirectX 9 performance
- PowerPlay™ 5.0 with new PCI Express based power management
capabilities
- LRTC™ and LCD-EE™ for improved video quality
on notebook panels
- Automatic Display Configuration technology for automated display
setup
- HyperMemory™ for increased system performance with
smaller amounts of memory
- A range of integrated memory options for thin and light
designs
- Targeting the gaming enthusiast segment, Mobility Radeon X800
delivers increased visual performance with such capabilities
as:
- 12 pixel pipeline DirectX 9 performance
- Six vertex engines
-
3Dc™ technology for increased performance and improved
image detail
- GDDR3 memory for lightning fast memory speeds
-
VideoShader™ HD with programmable video performance
- 256-bit memory interface for support of 256MB mobile designs
From December 2004 onwards, Mobility Radeon X800 will be available
from such industry leading notebook designers as Alienware, Eurocom,
Rock and Velocity Micro, with additional designs to be announced
over the coming months. Mobility Radeon X300 will also be featured
in many upcoming next generation mainstream OEM designs.
Copyright 2004 ATI Technologies Inc. All rights reserved. ATI
and ATI product and product feature names are trademarks and/or
registered trademarks of ATI Technologies Inc. All other company
and product names are trademarks and/or registered trademarks
of their respective owners. Features, pricing, availability
and specifications are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions.
An industry pioneer since 1985, ATI is the world’s foremost
visual processor unit (GPU) provider and is dedicated to deliver
leading-edge performance solutions for the full range of PC
and Mac desktop and notebook platforms, workstation, set-top
and digital television, game console and handheld device markets.
With 2004 revenues in excess of US $2 billion, ATI has more
than 2,700 employees in the Americas, Europe and Asia. ATI
common shares trade on NASDAQ (ATYT) and the Toronto Stock
Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web site at
http://www.ati.com .
Other ATI Contacts:
Derek Baker, Senior Consultant, Porter Novelli Canada, at (416)
422-7158 or derek.baker@porternovelli.com
For media inquiries:
Jon Carvill, Public Relations Manager, Mobile and Integrated
Business Unit, at
(905) 882-2600, Ext. 8477 or jcarvill@ati.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
at (905) 882-2600, Ext. 2631 or janet@ati.com
