| Q1: |
Why AMD?
|
| Q2: |
Why AMD
Imageon™?
|
| Q3: |
What
do AMD’s Imageon Media Processors do?
|
| Q4: |
How
successful is AMD’s Handheld business? What
products use AMD’s Imageon solutions?
|
| Q5: |
How
does Imageon offer greater flexibility and scalability
to phone manufacturers?
|
| Q6: |
How
does Imageon™ enable faster time-to-market & profitability
for OEMs?
|
| Q7: |
How
does Imageon™ lower overall system power consumption?
|
| Q8: |
What
is PowerPlay™?
|
| Q9: |
How
does Imageon reduce development cost/time?
|
| Q10: |
What
video support does Imageon line offer?
|
| Q11: |
Why
use Imageon™ for processing audio?
|
| Q12: |
What
is 3D Positional Audio?
|
| Q13: |
What
3D performance does Imageon offer?
|
| Q14: |
What
is DVB-H?
|
| Q15: |
What
is the advantage of using AMD DVB-H ImageonTV solutions?
|
| |
|
| Q1: |
Why AMD? |
| A1: |
-
- World Leader in Visual Processors
with over 20 years of experience
- Number #1 Media processor company with over 100M
Imageon processors shipped
- The only Media Processor company with scalable
solutions covering top-to-bottom of multimedia
market
- Established world-wide handheld support organization
(Toronto, California, India, Germany, Taiwan,
Korea and Japan)
|
|
|
| Q2: |
Why AMD Imageon™?
|
| A2: |
- Industry leading 3D Graphics, Video, Audio and
Imaging performance
- Flexible & Scalable solutions
with compatible HW/SW
- Faster time-to-market with
new multimedia features
- Offloads HOST processor/Lowers
system power consumption
- Proven, fully-qualified
solutions - Reduces development effort / cost
|
|
|
| Q3: |
What do AMD’s
Imageon Media Processors do?
|
| A3: |
- Accelerate 2D & 3D graphics/gaming,
video, audio and digital camera applications.
- Complete
list of features available on ati.com/myphone.
|
|
|
| Q4: |
How successful
is AMD’s Handheld business? What products use
AMD’s Imageon solutions?
|
| A4: |
- AMD has shipped over 100M Imageon
Media Processors
- #1 Media Processor Company
- World-wide in over 40
Mobile Phones produced by 4 top mobile phone manufacturers
- AMD Imageon enabled devices at ati.com/handheld
|
|
|
| Q5: |
How does Imageon
offer greater flexibility and scalability to phone
manufacturers?
|
| A5: |
- Modular Hardware and Software
- OS/Platform Agnostic
Software
- Package & software
compatible products covering top-to-bottom multimedia
market
|
|
|
| Q6: |
How does Imageon™ enable
faster time-to-market & profitability for OEMs?
|
| A6: |
-
- New Baseband takes 2 years to develop
and productize
-
New Media Processor takes only 12 to 18 months
-
Time-to-Market: up to 12 months earlier!
-
Early entry allows for higher margins on new
Multimedia features
|
|
|
| Q7: |
How does Imageon™ lower
overall system power consumption?
|
| A7: |
-
- Dedicated hardware acceleration
performs multimedia tasks more efficiently than software
solutions running on baseband or applications processors.
-
In addition, AMD’s PowerPlay™ power management
technology dynamically adjusts internal clocks & voltage
automatically depending on demand to further optimize
power consumption.
|
|
|
| Q8: |
What is PowerPlay™?
|
| A8: |
-
- Revolutionary, proprietary power management
technology that dynamically switches power modes (turn
on/off clocks & blocks, and step up/down frequency
and voltages) depending on processing needs, This process
is completely automatic and transparent to applications.
-
Leveraged from ATI Mobility Radeon™ family
of products
|
|
|
| Q9: |
How does Imageon
reduce development cost/time?
|
| A9: |
-
- Completely validated solutions from AMD
- Re-use of
existing Hardware and Software due to pin compatibility
and API compatible software drivers.
- Software API compatibility is maintained across
product line so that existing efforts can be leveraged
|
|
|
| Q10: |
What video
support does Imageon line offer?
|
| A10: |
-
- Imageon lineup supports high performance
video playback and recording at up to 30fps at up to
SD/D1 resolution
- Supports latest video codecs: H.264,
RealVideo, Windows Media Video, H.263+, MPEG-4
- Enables video camcorder, player, video-telephony
and video-streaming applications
|
|
|
| Q11: |
Why use Imageon™ for
processing audio?
|
| A11: |
-
- Simplifies multimedia system implementation
(self contained multimedia – i.e. audio/video)
-
Frees the baseband for other tasks (eg. EDGE, HSDPA,
etc)
-
Over 30 fully-qualified audio components available
today.
-
Eliminates additional components (e.g. MIDI synthesis
chip).
-
Brings full-featured audio to the mass market phones
using low cost basebands.
-
Advanced power management features lower overall system
power consumption for extended battery life.
-
Modular DSP audio firmware design allows for custom
add-ons and extensions.
|
|
|
| Q12: |
What is 3D
Positional Audio?
|
| A12: |
- 3D Positional Audio enriches the listening
experience by applying various 3D effects to the input
sound source for the following applications.
- Game3D: Movement of multiple sound sources for
an immersive
game-playing experience.
- Music3D: Expansion of stereo image creating a
micro "boom box"
- Talk3D: Virtual placement of individual participants
in a call
(future application).
|
|
|
| Q13: |
What 3D performance
does Imageon offer?
|
| A13: |
-
- Imageon™ 238x offers fastest 3D acceleration
on the market
- Up to 3M Triangles/sec and up to 100M
pixels/sec.
- The only
processor on market fully compliant with OpenGL
ES 1.1 + extensions specifications offering
high quality
rendering for truly immersive gaming solutions
|
|
|
| Q14: |
What is DVB-H?
|
| A14: |
-
- DVB-H stands for “Digital Video Broadcasting – Handheld”,
a new technology that enables ‘Digital Broadcast’ of
several television, radio and video channels to mobile
devices.
|
|
|
| Q15: |
What is the advantage
of using ATI DVB-H ImageonTV solutions?
|
| A15: |
-
- AMD expertise leveraged from DTV business
- ATI has over 80% market penetration in the
HDTV market.
- 9 out of the world's top 11 HDTV companies
use ATI technology.
-
AMD offers complete, tested, end-to-end hardware & software
solution for DVB-H (Digital Tuner + WTV-100
Demodulator + Imageon Media Processor)
-
Flexible design options for evolving mobile TV implementations.
- Imageon™ audio/video suite includes the ‘qualified/proven’ codecs
needed for Mobile TV (H.264 and aacPlus™)
|
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