Overview

AMD Mobile TV Solutions: Bringing Digital TV and Multimedia Processing Excellence to Handheld Devices

The next stage of evolution in personal communication is here
Mobile TV is considered to be the “killer application” for mobile phones, combining the two best-selling consumer products in history – TVs and mobile phones. With Mobile TV, users have the freedom to be informed and entertained anywhere and at anytime. AMD’s Imageon™TV complete solutions allow handset manufacturers to easily and reliably implement the new industry standard Digital Video Broadcast-Handheld, or DVB-H in their devices. Imageon™TV based devices will offer users reliable digital TV broadcasts, reduced power consumption for longer viewing time, and the most vivid images and purest sound possible. Continue to watch this space for more news and exciting developments around AMD’s Imageon TV solutions and the continuing development of mobile TV.

The AMD Imageon TV Advantage
AMD’s design and manufacturing leadership benefits every level of the mobile TV value-chain – handset manufacturers, broadcasters, carriers, and content providers – with exciting, reliable and innovative products which:

• Leverage and extend AMD’s proven expertise in Mobile Multimedia Processing and in-house Digital TV for HDTV sets.
• Offer the most complete solutions (including tuner, demodulator, decoder, and a full software stack)
• Host and OS agnostic hardware and software for seamless integration in
  mobile phone and other handheld designs
• Affordable, high-performance and low power system module to enable fast time-to-market
• Include design support with a complete Reference & Software Development Kits
• Are compliant with major industry and operator standards

For more information on AMD’s Complete DVB-H Solution for the Mobile TV Market
see the press release.

Standards
AMD is a member of DVB-H, BMCO_Forum, and MDTV_Alliance.

DVB-H: The Open Industry Standard for Digital Mobile TV Development
AMD’s Imageon TV products and solutions are designed around DVB-H which is an open, non-proprietary standard that is growing throughout the wireless ecosystem, and allows mobile TV (DTV) handsets and services to reach the mass market faster and at a lower cost to consumers.
learn more about the DVB-H standard

Benefits of DVB-H include:

• Openness

  DVB-H is an open industry standard that was developed by the DVB Project , and is currently being supported by leading companies throughout the wireless industry. AMD’s support of this open ecosystem in the DTV marketplace enables all companies in the value chain to increase their revenue opportunities with mobile TV services and products.

• Rapid, Cost-Effective Deployment

  DVB-H commercial services are now being rolled out in different markets around the world. These services will use new equipment on existing cellular towers in the US and tall towers in Europe and other regions for the UHF band. Additionally in the US, DVB-H will use unencumbered and available spectrum that is available today, without interfering with existing analog TV stations or other TV or wireless services.

• Channel Changing Time

  DVB-H can deliver a channel changing time of 1.5 seconds with MPE-FEC (multi-protocol encapsulation forward error correction) and short synchronization time.

• Number of Channels and Programming Choices

  DVB-H can provide 9 to 18 channels of content in 6MHz of spectrum, depending on the resolution of the programming (15 or 30 frames per second). In addition to mobile TV programming, DVB-H can support digital radio and audio services and is complementary to clipping services that will be downloaded via the cellular network.

• Picture Quality

  DVB-H supports 15-30 frames per second transmissions enabling consumers to get their living room TV watching experience in the palm of their hand. Additionally with support of QCIF, CIG and QVGA screen resolutions the picture will only get better as these formats become more wide spread on mobile phones.

• Long Battery Life and Viewing Time

  DVB-H uses time slicing to enhance the battery life by leaving the RF front end off 90% of the time. This means that with an 850Ahr battery, DVB-H can deliver a viewing time of at least 3.5 hours. The majority of the battery consumption is from the display usage on the phone.

• Proven Technology

  DVB-H comes from the proven DVB standard used in Europe for standard DTV transmission with a low power mode for battery-powered devices. DVB-H is in over 10 trials today around the world to prove out the technology and speed commercial deployments.

Partners
Modeo	Broadcast