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Given the complexity of architectural projects
today, to be competitive architects must be able to realistically
show the proposed buildings to their clients, even before
construction begins. Architects have traditionally relied
on two-dimensional drawings to illustrate their designs but
as visualization and imaging technology has evolved, designers
are replacing simple pencil illustrations with stunning 3D
renderings and real-time walkthroughs to give clients an
unprecedented glimpse into the future. Architects around
the world, including Toronto, Canada based Axiom Architects
and Beirut, Lebanon based ABAAD 3D have employed leading
edge technology to communicate their creations to their clients
in ways that basic sketches were never able to demonstrate.
“With today’s state-of-the-art graphics technology,
we are shifting a majority of the design phase away from
the traditional pencil-on-paper sketches and relying more
on direct computer input in which precise dimensions and
proportions can be visualized instantly,” says architect
Joseph Caricari, a partner at Axiom Architects Inc. of Toronto. “For
architects, this is a huge leap from the traditional method
of clients going on blind faith and relying on simple two-dimensional
drawings. We can really capture the essence and detail of
a design by rendering 3D images that are unprecedented.”
Caricari’s firm, which designs large commercial, industrial,
residential and institutional projects, has been using 3D
technology for several years, relying on software and architectural
applications such as AutoCAD 2004 with AccuRender 3. But
he considers ATI’s FireGL™ graphics accelerators
to be the key to creating breathtaking 3D renderings that
never fail to impress demanding clients. |
“ATI’s workstation graphics accelerators enable
us to create a 3D model of our design and render the building
in a way that now lets the client tour the virtual building to
see exactly how the design and materials will look,” Caricari
says. “Our clients are just amazed when we visually walk
them right through a new building design.”
The result is that full-color 3D renderings are quickly replacing
simple 2D illustrations.
Evolving with Technology
Caricari cites the
example of an intricately detailed, $1.1-million residential
project his firm worked on north of Toronto. At the
outset, his firm was able to take the client “inside” the
new house to reveal all of the critical sightlines, views and
vistas that the real house would eventually provide. The client
could provide input on everything from layout and room design
to ceiling height and trim details.
“During the design development stage, it was critical
that we showed them the different design options available to
them on a weekly basis, either in our office or at their home.
We would spend about 30 minutes walking through the virtual house
and providing verbal explanations of all the critical aspects,” Caricari
explains. The use of 3D imaging improves the precision and speed
of the design process and eliminates costly errors by letting
everyone see and agree on what the final results should look
like before workers pick up a hammer to begin construction.
Caricari adds that ATI’s FireGL™ graphics technology has
also helped his firm to meet deadlines that in the past would
have been impossible to even consider.
“There are projects that presented huge challenges in
which we were very fortunate to be using the ATI FireGL™ graphics
cards,” says Caricari, noting a recent case in which his
firm had just 48 hours to create and deliver 3D images that a
client required for an expensive billboard advertising campaign.
“The graphics technology helped us in two distinct ways,” explains
Caricari. “We were able to render the model very quickly
and then revise, embellish and manipulate the scene to capture
the desired view. It was the ATI FireGL™ graphics cards that really
helped us to work at the high level of speed and precision we
needed for that project.”
New Advantages Emerge
Another design firm that
is capitalizing on the advantages of ATI’s FireGL™ graphics
technology is design firm ABAAD 3D of Lebanon, which specializes
in turning building designs into
lifelike 3D computer models for architectural firms.
Working with Lebanon’s leading architects on major urban
projects that include shopping malls, high-rise apartment complexes
and office towers, ABAAD 3D is turning out stunning, state-of-the-art
renderings that make full use of the power, speed and reliability
of the ATI FireGL™ graphics card from ATI Technologies.
Like Axiom, ABAAD is leaving 2D drawings on the shelf and turning
to 3D renderings to impress clients and vastly improve the entire
design process.
"The architecture profession has relied on two-dimensional
drafting capabilities for years but we’ve pushed beyond
the traditional 2D barrier to create and perfect stunning 3D
models and renderings that are unprecedented in our market," says
Moustapha Majzoub, an architect at the Beirut-based firm.
"We are proud of how our work today is giving architects
not just a new edge in design but also in helping to present
and market projects, thanks to the way our models bring their
drawings and presentations to life in three dimensions."
Computer-aided visualization, or CAV, is a highly interactive
process that lets the architect study and modify a 3D design
from a practically infinite range of perspectives by computer,
eliminating the need for a physical model.
"We turned to ATI FireGL™ graphics cards just over a year ago
and it has actually created a major shift in our entire modelling
process, thanks to their speed and reliability," says Moustapha. "We
considered every product that might help us, including some competing
products, but we chose ATI for both its performance and price,
which were exceptional. And we haven't looked back."
Leaving Nothing to the Imagination
ABAAD's designers
combine 3D renderings with digital photos taken of future building
sites to create a lifelike model that
leaves nothing to the imagination. And the results consistently
impress clients, who are awestruck by the visual impact of ABAAD's
models. ATI FireGL™ graphics proved instrumental in work done on projects
such as Lebanon’s Bata New Airport, Qatar Bay designed
by MZ and Partners of Qatar and the Jizan Project by MedDesign
Int. of Jordan.