Read more on how ATI Avivo technology can quickly convert video from one format to another, and how it brings the future of HD video to your PC.

ATI leads High Definition disc playback with H.264 Acceleration

As Blu-ray® and HD-DVD technology begin to appear on the marketplace and revolutionize video as we know it, ensure you are prepared with ATI video and display technology. In the early stages of the development of these new disc formats, ATI demonstrated the first ever PC-based hardware acceleration for H.264 decoding. ATI’s demonstration, using ATI Radeon™ graphics cards, was a testament to the video expertise and flexibility upon which ATI’s Avivo™ technology is built on. ATI’s enablement of hardware acceleration for H.264 playback was a key piece in making Blu-ray and HD-DVD a reality in the PC environment. Now you will be able to enjoy high definition picture fidelity on the PC unlike anything ever seen before.

H.264 is the Future
H.264 video is a next generation video entertainment standard and is a key building block for both Blu-ray and HD-DVD media. Offering much higher efficiencies than the MPEG2 standard used in DVD videos, H.264 content is visually compelling and enables new capabilities:

• Higher quality. Say goodbye to artifacts such as blockiness, color bands and a general unrealistic look.
• Higher resolution because the world is going to High Definition
• Lower storage requirements. Hours and hours of media on a single disc

Blu-ray and HD-DVD – enabled by H.264 – deliver beautiful, high definition video with six times DVD’s resolution on a single disc!

Leading a Revolution
ATI products have set the bar for PC video quality and features since inception. Further leveraging our consumer electronics expertise, we are again leading the market with ATI Avivo Video & Display technology and the world’s first demonstration of hardware assisted H.264 playback on a PC.

ATI Avivo’s HD video playback enters the realm of high-end home theater systems with advanced 3D comb filtering, automatic gain control, and hardware accelerated processing of HD video. ATI Avivo offers the sharpest, true-to-life images and the smoothest video playback ever offered by ATI on the PC platform.

Join the revolution as we continue to bring the future of video entertainment to the present.

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