ATI Technologies Inc. (TSE:ATY, NASDAQ: ATYT), a world leader in the supply of graphics, video and multimedia solutions, in conjunction with Nintendo of America Inc., today offered a preview of the graphics technology that will power the eagerly anticipated NINTENDO GAMECUBE™ video game console. The technology was unveiled at the Electronic Entertainment Expo (E3) in Los Angeles, California.

ATI demonstrated the NINTENDO GAMECUBE graphics technology as a partner in the Nintendo booth at E3 (West Hall, Los Angeles Convention Centre). Nintendo exhibited the upcoming NINTENDO GAMECUBE and several launch titles before a highly receptive audience of thousands of show attendees. The NINTENDO GAMECUBE will be available in Japan in September 2001 and in North America in November 2001.

"ATI's custom graphics chip technology has been essential in the development of the NINTENDO GAMECUBE, ensuring its emergence as the world's most powerful next-generation video game console," said Genyo Takeda, Corporate Director and General Manager of Integrated Research and Development, Nintendo of Japan. "ATI's industry-leading system and multimedia technology will offer NINTENDO GAMECUBE consumers a new, unmatched level of graphics realism and interaction."

NINTENDO GAMECUBE features a revolutionary graphics processor, called the 'Flipper' chip, from ATI. This highly integrated processor includes both a 2D and 3D graphics engine, a DSP for audio processing, all system I/O functions including CPU, system memory, joystick, optical disk, flash card, modem and video interfaces, and an on-chip high bandwidth frame buffer.

"Along with the other partners, ATI Technologies is proud to provide key technology for the NINTENDO GAMECUBE," explained David Orton, President and COO, ATI Technologies Inc. "With this announcement, ATI has successfully entered the mass consumer electronics and game consoles market.

"The Company has established leading reputations in the desktop and mobile markets and we are leveraging that expertise to expand our product development efforts," he added. "Together, ATI and Nintendo will deliver an unparalleled gaming experience for video game enthusiasts."

Company Background

Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2001 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
For further information, please visit our Web site at http://www.ati.com or contact: