Press Release
ATI reasserts strength and
commitment to workstation graphics market
ATI broadens distribution of FireGL 8700 and
FireGL 8800 workstation graphics cards
LONDON, 31st May, 2002 - ATI is targeting
an important segment of the workstation market
by broadening the distribution of its ATI-built
and designed FireGL branded graphics cards
to key system integrators and business partners.
A significant portion of workstation systems
are brought to market by system integrators.
Additionally, many components are sold through
dedicated workstation distributors. Targeting
these business partners significantly increases
the available market for FireGL branded graphics
boards.
ATI is working closely with its distribution
partners to ensure fast communication of product
updates such as certifications and price drops.
Another benefit to distributors and customers
is ATI's ability to offer direct support through
a dedicated team of hardware and software
professionals.
Two products are now shipping to distributors.
The FireGL 8700, an entry-level 3D workstation
graphics card featuring 64MB of DDR memory,
and the FireGL 8800, a mid-range 3D workstation
graphics card featuring 128MB of DDR memory
are now shipping to distributors and partners
with suggested retail prices of £299
and £599 ex VAT respectively. Both products
have optimised OpenGL® drivers and DirectX®
support ATI's TruForm™ and SmartShader™
technologies and dual display support including
Hydravision™ multi-monitor management
software.
"We are very excited about the broadened
exposure that this program will bring to our
FireGL products," said Rick Bergman,
Senior Vice President, Marketing and General
Manager, Desktop, ATI Technologies Inc. "Our
products offer tremendous features and performance
at an excellent price, making this a compelling
offering for our workstation distributors."
ATI will continue to distribute FireGL products
to large OEM (original equipment manufacturers)
customers. ATI's FireGL products are currently
available in Compaq, Dell, HP and IBM systems.
For more information on ATI workstation products
or to find a list of current workstation business
partners, please visit www.ati.com/products/builtworkstation.html.
Company Background
Founded in 1985, ATI Technologies Inc. is a
world leader in the supply of graphics, video
and multimedia solutions for the personal computer
and Mac platforms. The pioneer, innovator and
market leader in the graphics industry, ATI
provides cutting-edge technologies for the PC,
workstation, set-top box, game console and other
consumer appliances markets. The Company has
more than 1,900 employees supporting customers
from its headquarters in Markham, Ontario, Canada,
as well as from offices in Barbados, France,
Germany, Hong Kong, Ireland, Japan, Malaysia,
the United Kingdom and the United States. ATI
common shares trade on NASDAQ (ATYT) and the
Toronto Stock Exchange (ATY).
Copyright 2002 ATI Technologies Inc. All rights
reserved. ATI and ATI product and product feature
names are trademarks and/or registered trademarks
of ATI Technologies Inc. All other company and
product names are trademarks and/or registered
trademarks of their respective owners. Features,
pricing, availability and specifications are
subject to change without notice.
For media support, please visit our Web site
at www.ati.com or contact:
Rubeena Hussein, European Public Relations
Manager, ATI Technologies (Europe) GmbH,
+49 (89) 665 15-570 or rhussein@ati.com
Mark Ward/Ben Maynard, Harvard Public Relations,
020 7861 3800 or mark.ward@harvard.co.uk
