Press Release
Time Computers Choose ATI
for its Premium Systems
London, UK - 9th, December 2002 - ATI Technologies
Inc. (TSX: ATY, NASDAQ: ATYT), today announced
that Time Computers, the UK’s biggest computer
manufacturer, has selected its award winning
Radeon® 9700 range of visual processing
units (GPU) for the top end models within its
premium Platina range of PCs, and its Radeon®
9500 GPU for its Power flex, Time XP and Platina
ST package systems. ATI’s GPUs will be
featured in Times’s premier Platina range
and other PCs over the crucial Christmas period.
Time is the biggest PC system builder in the
UK and sells to consumers typically buying their
first PC. Consumers are looking for excellent
all-round computers, and graphics capabilities
are a key element in their choice. Whether they
use the PC for gaming, web access, or for other
lifestyle applications, such as digital photography,
ATI’s Radeon visual processing units will
deliver breathtaking performance.
The Platina models will use ATI’s Radeon
9500 and Radeon 9700 visual processing units
which boast a number of key features that power
an extreme level of graphics quality and performance,
triumphing over every other product on the market.
Its architecture features 256-bit memory, 128MB
fast DDR memory, eight fully-programmable parallel
rendering pipelines, full floating point architecture,
Microsoft® DirectX® 9 support, and AGP
8X support.
The Platina ST package as well as Time’s
own brand, the XP2400+ ST, and the Power flex
2600+ Pro will use ATI’s Radeon 9500 visual
processing unit.
One of the main considerations for Time Computers
was that the ATI visual processing units are
the only ones currently available with full
hardware support for Microsoft® DirectX®
9.
Imtiaz Ahmed, Head of Research & Development
at Time, said; “Our Platina range is aimed
at people who are targeting a higher specification
PC and therefore demand an uncompromising performance
without an excessive price tag. With the Radeon
GPU range, ATI has demonstrated real industry
leadership and a step change in price performance.
The fact that these parts support DirectX®
9, means that our consumers are future proofed
for the next generation of high end applications.”
“Time Computers is the UK’s leading
PC manufacturer and one of the biggest names
on the High Street which is why we chose to
partner with them in our recent graphics road
show,” said Peter Edinger, Vice President
and Managing Director ATI Technologies (Europe).
“We have visited shopping centres up and
down the country demonstrating to the man and
woman in the street just how great graphics
can be. Now these people have the opportunity
to buy systems with these same capabilities
at affordable prices from a trusted supplier,”
concluded Mr Edinger.
About Time Group Ltd
Time Group Ltd is the leading UK retailer and
manufacturer of PCs under the brands Time, Tiny,
Platina and Colossus. In September 2002 it rolled
out 150 retail stores called The Computer World.
These stores replaced existing Time and Tiny
showrooms and offer more that 3000 product lines
including printers, peripherals, software and
accessories from all the major brands. The Time
Group’s other divisions include Corporate,
a B2B reseller, Time Education and TotalCare,
its support and warranty centre. The company
has its head office and manufacturing plant
in Burnley, Lancashire.
About ATI Technologies
ATI Technologies Inc. is a world leader in the
design and manufacture of innovative 3D graphics
and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world's foremost
visual processor unit (GPU) provider and is
dedicated to deliver leading-edge performance
solutions for the full range of PC and Mac desktop
and notebook platforms, workstation, set-top
and digital television, game console and handheld
markets. With 2001 revenues in excess of US
$1 billion, ATI has more than 1,900 employees
in the Americas, Europe and Asia. ATI common
shares trade on NASDAQ (ATYT) and the Toronto
Stock Exchange (ATY).
Copyright 2002 ATI Technologies Inc. All rights
reserved. ATI and ATI product and product feature
names are trademarks and/or registered trademarks
of ATI Technologies Inc. All other company and
product names are trademarks and/or registered
trademarks of their respective owners. Features,
pricing, availability and specifications are
subject to change without notice.
For media support, please visit our Web site
at www.ati.com or contact:
For further information please contact:
Matt Cooper/Ben Maynard
Harvard Public Relations Ltd
Tel: 020 8759 0005
Email: matt.cooper@harvard.co.uk
