Press Release
- 2003
ATI's Imageon™ Chosen as the Multimedia Co-Processor in New Motorola Mobile Phones
Pivotal move beyond the PC enhances multimedia experience within a fast growing color mobile phone market
Tuesday October
21, 2003
MARKHAM, Ontario/ Munich, Germany – Motorola has chosen the Imageon™ 2250
multimedia co-processor from ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT)
for its new handsets line up. The Motorola V300, V500 and V600
handsets use ATI’s Imageon multimedia and display co-processor
chip to provide rich graphics and multimedia applications in a
new power-efficient system architecture. The decision by Motorola
to use Imageon components in their new handsets represents a major
milestone for ATI in the mobile phone market.
“ATI and Motorola are recognized technology and industry
leaders in their respective markets,” said David Orton,
President and COO, ATI Technologies Inc. “This collaboration
will enable both companies to build upon those unique strengths
and bring exciting new options to mobile phone consumers worldwide.”
Analysts at IDC predict that the mobile phone market will ship
more than 548 million units in 2005 worldwide of which 343 million
will feature color displays, according to Display Search.
“As consumers become technologically sophisticated, demand
is growing for cameras, color displays, and other multimedia functions
in devices like mobile phones,” said Adrian Hartog, Senior
Vice President and General Manager, Consumer Products Division,
ATI Technologies Inc. “ATI’s Imageon 2250 is the ideal
solution for mobile phone manufacturers because it offers powerful
multimedia support with low power consumption.”
The Imageon 2250 enables support for an integrated digital camera,
15-frames per second image capture, electronic viewfinder, on-the-fly
JPEG encoding of pictures, as well as JPEG and MPEG-4 decoding
for viewing multimedia content on the handset. All these functions
result in the creation of the ultimate visual experience for the
end-user, and are key to the new Multimedia Messaging System (MMS)
trend.
In addition, the integrated frame buffer memory and flexible
LCD controller in the Imageon 2250 allow for a new system architecture
partition in the handset to offload the baseband processor, minimizing
the power consumption in many operational modes
Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
About ATI Technologies Inc.
ATI Technologies Inc. is a world leader in the design and manufacture
of innovative 3D graphics and digital media silicon solutions. An
industry pioneer since 1985, ATI is the world’s foremost visual
processor unit (GPU) provider and is dedicated to deliver leading-edge
performance solutions for the full range of PC and Mac desktop and
notebook platforms, workstation, set-top and digital television,
game console and handheld markets. With 2002 revenues in excess
of US $1 billion, ATI has more than 2,200 employees in the Americas,
Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the
Toronto Stock Exchange (ATY).
Contact Information
For media or industry analyst support, visit our Web
site at http://www.ati.com
For Information:
Rubeena Hussein, PR Manager Europe, ATI Technologies (Europe) GmbH, phone:
+49 89 66 515 570, rhussein@ati.com
Friederike Weiß, Press Relations Specialist, ATI Technologies (Europe)
GmbH, phone: +49 89 66 515 325, fweiss@ati.com
