Press Release
- 2003
ATI adds Visual Excellence to SONY’s
World of Creativity
ATI’s Radeon® 9200LE now featuring
in the new SONY VAIO RS series
November
26, 2003
MUNICH, GERMANY – ATI Technologies
Inc. (TSX:ATY, NASDAQ:ATYT) announced today that SONY has chosen
the Radeon® 9200LE / 128MB in its new VAIO Desktop RS300
series, bringing a maximum of visual performance capabilities
to users in Europe. The Radeon® 9200LE makes the VAIO Desktop
RS300 series - designed for the consumer environment - the natural
choice for users seeking to maximise their DVD viewing or gaming
experience.
The SONY VAIO RS300 series is currently shipping and is available
at retailers throughout Europe.
“The SONY VAIO RS300 series offers an attractive, affordable
option for users wanting to maximise multimedia satisfaction”,
said Mr Sharon Antonaros of SONY Information Technology. Combined
with ATI’s high-performance Radeon® 9200LE chip,
we are able to bring high-end technology and performance at mainstream
prices, opening a new world of immersive gameplay for our PC
enthusiasts as well as audio-video convergence, concluded Mr
Antonaros.
“We are delighted to bring our leading edge technology
and a maximum of visual performance to compliment the new VAIO
RS300 series, said Peter Edinger, Vice President, ATI Technologies
Europe. We are excited to be working with a recognized market-leader,
and believe that our cutting-edge technology and leadership in
innovative 3D graphics and digital media silicon solutions will
prove to make this collaboration a successful one going forward,
concluded Mr Edinger.
The Radeon® 9200LE Series of visual processors, powered
by high-performance features including a quad-pipe architecture,
delivers dazzling visual experience optimized to support the
most compelling next-generation 3D gaming environments of today
and tomorrow. Equipped with SmartShader™, SmoothVision™,
FullStream™ and Video Immersion™ technologies, this
chip is designed to bring new levels of visual realism to graphics
and video content.
Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
About SONY
Established in 1946, SONY's development is closely associated
with many significant developments in electronic design and manufacture.
From the launch of the first transistor radios in the 1950's
and the invention of the colour television in the '60s to modern
day Internet-ready products, SONY's strategic approach and commitment
to excellence has yielded some inspirational products. SONY products
are enablers. They allow consumers to immerse themselves in whatever
form of entertainment and communication takes their fancy. SONY
is about freedom, no limits, empowerment, innovation, imagination,
autonomy, creativity and choice. SONY Europe: SONY first established
a presence in Europe in 1960. Today, European manufacturing accounts
for almost half of the electronics products sold in the continent.
As a new unified
Europe grows out of the former east and west zones, SONY is supporting
its social responsibility as a manufacturer and employer. The
company actively assists a range of cultural and social initiatives
throughout
Europe.
About ATI Technologies Inc.
ATI Technologies Inc. is a world leader in the design and manufacture
of innovative 3D graphics and digital media silicon solutions.
An industry pioneer since 1985, ATI is the world’sforemost
visual processor unit (GPU) provider and is dedicated to deliver
leading-edge performance solutions for the full range
of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld markets.
With
2003 revenues in excess of US $1.3 billion, ATI has more
than 2,200 employees in the Americas, Europe and Asia. ATI
common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange
(ATY).
Contact Information
For media or industry analyst support, visit our Web
site at http://www.ati.com
For Information:
Rubeena Hussein, PR Manager Europe, ATI Technologies (Europe) GmbH, phone:
+49 89 66 515 570, rhussein@ati.com
Friederike Weiß, Press Relations Specialist, ATI Technologies (Europe)
GmbH, phone: +49 89 66 515 325, fweiss@ati.com
