Press Release
- 2003
ATI Signs Up Creative Labs Europe to expand
presence in European Retail Market
Consumers can now benefit from greater
access to world’s best graphics cards
December
01, 2003
MUNICH, GERMANY - ATI Technologies Inc. (TSX:
ATY, NASDAQ: ATYT), today announced a major new business relationship
between itself and Creative Labs Europe, the European operation
of Creative, a worldwide leader in digital entertainment products
for PC users. The relationship combines Creative’s strength
in the retail channel with award-winning technology from ATI,
to bring the world’s best graphics cards to more consumers.
Creative Labs Europe will provide ATI with an established and
trusted partner in the region with proven experience in the retail
channel through its dedicated sales, marketing and merchandising
force.
Peter Edinger, Vice President, ATI Technologies Europe, commented, “We
are delighted to have formed this strategic relationship with
Creative Labs Europe. “The combination of Creative’s
impressive retail market strength across Europe together with
ATI’s strong technology and product portfolio will provide
the ideal platform in further helping to increase ATI’s
presence within the European retail channel and gamer community”.
Jean-Marc Dupuis, Vice President Sales and Marketing with Creative
Labs Europe, added, “Our vast infrastructure and strong
retail market knowledge in Europe will ensure that ATI products
get the best visibility across the European retail market”.
Creative Labs Europe adds to an existing strong portfolio of
official partnerships that ATI currently enjoys including Creative
Labs Asia.
Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
About Creative Labs
Creative (Nasdaq: CREAF) is the worldwide
leader in digital entertainment products for the personal computer
and the Internet.
Famous for its Sound Blaster and for launching the multimedia
revolution, Creative is now driving digital entertainment on
the PC platform with products like its highly acclaimed Jukebox
Digital Audio Player. The company’s innovative hardware,
proprietary technology, applications and services leverage the
Internet, enabling consumers to experience high-quality digital
entertainment -- anytime, anywhere.
The European operation currently employs around 400 staff.
For further information, visit www.europe.creative.com
About ATI Technologies Inc.
ATI Technologies Inc. is a world leader in the design and manufacture
of innovative 3D graphics and digital media silicon solutions.
An industry pioneer since 1985, ATI is the world’sforemost
visual processor unit (GPU) provider and is dedicated to deliver
leading-edge performance solutions for the full range
of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld markets.
With
2003 revenues in excess of US $1.3 billion, ATI has more
than 2,200 employees in the Americas, Europe and Asia. ATI
common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange
(ATY).
Contact Information
For media or industry analyst support, visit our Web
site at http://www.ati.com
For Information:
Rubeena Hussein, PR Manager Europe, ATI Technologies (Europe) GmbH, phone:
+49 89 66 515 570, rhussein@ati.com
Friederike Weiß, Press Relations Specialist, ATI Technologies (Europe)
GmbH, phone: +49 89 66 515 325, fweiss@ati.com
