ATI PowerPlay™

Dynamically manage power efficiency and take control of your performance with AMD’s revolutionary ATI PowerPlay™ power management technology delivering high performance features when needed and conserving power when the demand on the graphics processor is low. This industry-leading technology dramatically reduces the power consumption of ATI Radeon™ graphics family of products for the optimal balance between performance and power for break-through energy efficiency.

Desktop
ATI PowerPlay™ technology was first introduced in ATI Mobility Radeon™ notebook GPUs for on-the-go consumers using their notebooks more with demanding applications and software. Now this power management technology has been built into the ATI Radeon™ HD 3800 Series – the first time such power savings technology has been used on an AMD desktop graphics processor. This exciting break-through technology delivers further on AMD’s commitment to reducing the energy consumption in computing technologies.

ATI PowerPlay™ technology is designed to enable power saving profiles that help reduce power consumption when the GPU is idle or in minimal use in comparison to previous AMD products. This dynamic power management enables the GPU to automatically adjust power between low, medium and high states for a tremendous power efficiency advantage. For example, when receiving and composing emails little demand is on the GPU and it runs in a low state, whereas when gaming, there is high demand on the graphics engine and the GPU runs in a high state.

Since the GPU consumes less power it also produces less heat ultimately contributing to reduced system temperatures and fan noise delivering consistent performance levels for a seamless user experience.

Notebook
AMD’s ATI Mobility Radeon™ products are designed from the ground up to deliver ultimate performance without sacrificing battery life, and provide maximum performance-per-watt with an unsurpassed visual experience. Integral to the success of these products is ATI PowerPlay™, a combination of advanced hardware and software power management components that together are capable of configuring the GPU for minimal power consumption and exceptional graphics performance.

Consumers are using their notebooks more while on the go and working with demanding applications and software. They need power technologies that allow them to work for extended periods of time without worrying about battery life delivering an optimal solution for great performance and extended battery life.

How Do I Get It?
ATI PowerPlay™ technology is now available in ATI Radeon™ HD 3800 Series desktop graphics processors, ATI Mobility Radeon™ notebook graphics processors and Radeon™ Express motherboard chipsets and may be enabled on certain ATI Partner products.